Practical Online Marketing Strategies For New Brunswick Businesses
Event Information
Description
This workshop will also be offered in Fredericton.
Marketing can be an expensive challenge for New Brunswick businesses, particularly those looking to grow outside the province.
Digital marketing can help. Using content marketing and social media will shape your brand, create leads and fill your sales funnel.
This one-day program being held in Moncton and Fredericton will give you practical strategies to help grow your business. It's led by the partners at Bonfire, a New Brunswick-based digital marketing firm that currently works with clients in the Maritimes, Ontario, Pennsylvania and California.
You'll learn:
-
How to create content that captures attention
-
How to ensure your content gets seen by the right people
-
How to tell your brand's story
-
How to create compelling Calls To Action
-
How to harvest the best leads
You can build on what you've learned in this session in three future half-day programs that dive deeper on digital and content marketing.
SESSION 1 FULL DAY PROGRAM
9:00 Introductions and Goals
9:30 Understanding Inbound Marketing and Best Practices Review
10:30 Technology Platforms (HubSpot, Unbounce, WordPress, Canva, HootSuite, etc…)
11:00 The Power of Storytelling
11:30 The Power of Design and UX
12:00 Lunch
1:00 Persona Development
1:30 The Best Social Media and Email Platforms For Your Business
2:00 Developing Your Content (Individual Company Ideation)
3:00 Workflow and Lead Management
4:00 Review and Wrap Up
Session 2: Positioning and Storytelling (May 10)
Session 3: Persona Development (May 31)
Session 4: Principles of Design and UX (June 21)
Presented by:
