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Niagara Falls Enterprize Center

4321 Queen Street

Niagara Falls, ON L2E

Canada

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Description

Getting people to buy something is hard. So many things can happen in a customer's mind that factor into the purchase decision. This course turns to solid scientific research in psychology to uncover tricks and hacks you can use to increase sales by massaging one fundamental element: the price.

What You'll Learn

In this course we consider major strategies you can use to your marketing pursuits by using real data from price psychology. Within each one are many individual things that make prices more appealing, teaching you the psychological price effects that will strengthen your offline and online marketing campaigns.

  1. Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.
  2. Presenting Your Price: How to write and say your price in the most appealing ways possible.
  3. Framing Your Price: How to communicate your price more effectively once the price is set.
  4. Using Context to Your Advantage: How to present differently priced products together in ways that maximize profits.
  5. Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.
  6. Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.
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Date and Time

Location

Niagara Falls Enterprize Center

4321 Queen Street

Niagara Falls, ON L2E

Canada

View Map

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