Pricing Creativity - Blair Enns Live

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151 W Hastings St

SPACE Gastown

Vancouver, BC V6B 1H4

Canada

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This live workshop is relevant​ ​to​ ​any​ ​creative​ ​or​ ​marketing professional​ ​who​ ​sets,​ ​negotiates​ ​or​ ​delivers​ ​pricing.

You​ ​cannot​ ​be​ ​an​ ​effective​ ​pricer​ ​if​ ​you​ ​study​ ​pricing​ ​alone​ ​and​ ​eschew​ ​some of​ ​the​ ​complementary​ ​skills​ ​of​ ​selling​ ​and​ ​negotiating. Most​ ​attempts​ ​at value-based​ ​pricing​ ​in​ ​creative​ ​firms​ ​fail​ ​for​ ​this​ ​reason. Blair will address key​ ​principles,​ ​rules​ ​and​ ​tips​ ​to help you ​not​ ​only believe​ ​that​ ​you​ ​can​ ​charge​ ​much​ ​more,​ ​but​ ​show you ​how​ ​to​ ​do​ ​it.​ ​

In this workshop you will learn:

-How​ ​to​ ​get​ ​paid​ ​for​ ​value​ ​instead​ ​of​ ​inputs​ ​or​ ​outputs

-How​ ​to​ ​move​ ​from​ ​50-page​ ​decks​ ​to​ ​one-page​ ​proposals

-How​ ​to​ ​untether​ ​from​ ​tracking​ ​and​ ​selling​ ​time

-How​ ​to​ ​reconcile​ ​agile​ ​development​ ​with​ ​value​ ​pricing

-How​ ​to​ ​overcome​ ​your​ ​own​ ​mental​ ​hurdles​ ​to​ ​charging​ ​more

Date and Time

Location

151 W Hastings St

SPACE Gastown

Vancouver, BC V6B 1H4

Canada

View Map

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