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Pricing Strategies for Start-Ups

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Aurora Public Library

15145 Yonge Street

Aurora, ON L4G 1M1

Canada

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LEBOVIC ROOM

Description:

One of the important factors that determines whether a startup makes it passed infancy is its pricing strategy.

Many new business owners choose to offer low prices; they feel they must provide what their customers view as “good value.” This strategy is not always beneficial. In fact, sometimes, it suffocates a newborn business before it has a chance to grow.

Others set their prices close to their competitors and do not look at the entire offering and other factors such as suppliers, alternative offerings, and their customer demographics.

Another group of entrepreneurs do not consider price elasticity of their offering. The demand for some products and services does not change noticeably, whether the price goes up or down.

This seminar covers various pricing strategies and helps attendees determine the most appropriate one for their business

Speaker:

Reza Alavie is an experienced entrepreneur who pioneered marketing small businesses in the GTA. He started his company with very little money, attracted good clients, good colleagues, good partners and good investors. He grew the company and sold it.

Reza has helped many small and medium businesses with their marketing including over 200 startups at ventureLAB and its predecessor, Innovation Synergy Centre in Markham.

Reza holds a B.A., B.Ed. and an M.B.A. He is a Professor in the School of Marketing at Seneca College and loves it.

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Location

Aurora Public Library

15145 Yonge Street

Aurora, ON L4G 1M1

Canada

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