$150

Professional Education Course: Public Opinion and Public Policy (March 8,...

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School of Public Policy & Governance (CG-160 )

14 Queens Park Crescent West

Toronto, Ontario M5S 3K9

Canada

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Public opinion has become increasingly important for government decision-making. Public opinion informs governments of the larger forces at work in the society and economy, and assists governments in policy development, communications development and program evaluation. But public opinion is not a monolith; it takes on many forms such as segmented audiences, “opinion leaders”, and interest groups. This seminar will explore the nature of public opinion, how it is measured, and how governments and other clients such as the media and political parties use public opinion research. The course will examine recent developments in research techniques and the opportunities and challenges inherent in the current public opinion research environment.

Students will emerge from this course with a critical understanding of public opinion and an ability to assess and ask the right questions about public opinion research that they will encounter in their professional settings and in media reports of public opinion research. As well, they will develop a better knowledge of research techniques and strategies.

Prospective students for this seminar include those who work in and close to the public policy community including those in the public service, non-governmental organizations, political parties, and the media, and those working in public affairs and government relations within the private sector.

Overview:

Introduction to public opinion-what is public opinion?
How to measure public opinion
o Surveys
o Focus groups
o Public consultation
o Developments in public opinion research (POR) today – what are the new technologies? Can we measure accurately? Is there a polling crisis? What to look for?
Use of public opinion research by the broader public sector
o Ways that POR is used by governments
o NGO and private sector polling
o Media polling


Instructor: Donna Dasko, Ph.D.


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School of Public Policy & Governance (CG-160 )

14 Queens Park Crescent West

Toronto, Ontario M5S 3K9

Canada

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