On the first day of CES 2021 in Las Vegas, the APMA launched the formal RFP process for suppliers who want to be part of Project Arrow, Canada’s first, original, full-build, Concept Vehicle. An all-Canadian effort, it is being designed, engineered, and built by our world-class automotive supply sector and post-secondary institutions. Answering the Prime Minister’s call for a Zero-Emissions future by 2050, this project will bring together the best of the best of Canada’s electric-drive, alternative-fuel, connected and autonomous, light weight technology in the road-going Arrow.

Project Arrow is the APMA’s 3rd generation of innovative industry collaboration projects since 2014, when it launched the Connected Lexus Technology Demonstration Program together with 14 independent Canadian firms. In 2017, the APMA launched a fleet of demonstration vehicles in Stratford, Ontario as part of Ontario’s Autonomous Vehicle Innovation Network and is currently working with more than 90 auto tech startups. Two of those vehicles drove more than 3,600 kilometres from Toronto to Las Vegas, Nevada in 2020 to launch Project Arrow at CES2020.

Join Warren Ali, Ali Salam and Mike Bilton who will be talking about Project Arrow and will be providing an update on the RFP process.