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PromiseConnect || Digital Giving and the New Economy

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Location

McDougall Centre, Rosebud Room (4th Floor)

455 6 Street SW

Calgary, AB T2P

Canada

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Description

In an increasingly digital age, it's no surprise that mobile and digital charitable giving are replacing more traditional methods, such as direct mail. Businesses and individuals want to be able to support the causes they care about with the click of a button. Charities and non-profit organizations want to maximize fundraising, lower costs, and gain access to new donors. Is your organization making the most of this shift?

Join Derek Fraser, Western Canada Charity Engagement Specialist for CanadaHelps, and Jay Baydala, Founder and CEO of Goodpin, as they share current trends in digital giving.

Suitable for businesses and non-profit organizations alike, this presentation will show how technology is driving and disrupting the “usual” way of charitable giving. The session will explore concepts such as:

  • Democratization of giving
  • Purpose giving
  • Technology and the trust-factor
  • Mobile optimization
  • Geolocating for charities and corporate partners
  • Social media as a communication tool
  • Website upgrades to optimize giving

Bring your lunch and a readiness to learn - we'll provide refreshments.

PLEASE NOTE:

  1. Please ensure you register under YOUR NAME. For security reasons, McDougall Centre will not allow anyone who is not on the list into the premesis. If you need to change the name on the ticket, please contact us.

  2. Doors will open at 11:30AM with the session starting at 12:00PM. The session will take place in the Rosebud Room on the 4th floor.

Taking public transit is highly recommended to avoid downtown parking costs and delays. Plan your trip at http://www.calgarytransit.com/plan-a-trip.


AGENDA

11:30-Noon Check in and connect
Noon-1:00 Workshop
1:00-1:30 Continue connections


PRESENTER BIOS

Derek Fraser is the Western Canada Charity Engagement Specialist for CanadaHelps, based in Calgary. Derek served as chair of the Association of Fundraising Professionals (AFP) Canadian Council in 2013-2014 and is a past president of the Calgary & Area Chapter of AFP. Derek also currently sits on the Executive of the Duke of Edinburgh’s Award – AB/NT/NU Division and chairs the Fund Development Committee of Youth Central in Calgary.

Jay Baydala is Founder and CEO of Goodpin. With a background in corporate IT project management, charity, tech startups, and building teams and organizations, he built Goodpin - a platform that lets brands democratize their Corporate Social Responsibility efforts, and link it back to increased revenues and authentic customer advocacy. Jay is helping turn CSR funds into authentic marketing and marketing budgets into social impact!


ABOUT PROMISECONNECT

The PromiseConnect Series is a new initiative from Alberta’s Promise featuring monthly brown-bag learning events. Featuring a new topic each month, PromiseConnect will unite the business and non-profit sectors as we come together to learn.

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Date and Time

Location

McDougall Centre, Rosebud Room (4th Floor)

455 6 Street SW

Calgary, AB T2P

Canada

View Map

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