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Protecting IP | Trademark: Protecting Your Brand

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Intellectual Property – ensuring unique and novel ideas, creations and content are immune to imposters

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Unique inventions, creations and concepts deserve to be protected! Learn just how to do that in this three-part series, Protecting IP. Alexis Conrad, Intellectual Property Advisor at The Canadian Intellectual Property Office (CIPO), present the basics; where to start, what to consider and resources to pursue when looking to secure your intangible innovations. Take the extra steps to ensure you own what you create.

Copyright: Protecting Your Idea | Part 1

If your business makes original creative works such as software, website content and marketing and promotional materials, knowing copyright can protect you. It can be an economically valuable intellectual property right for all types of businesses. Alexis Conrad will help you understand how copyright is becoming increasingly important in the digital world and learn why copyright matters.

Industrial Design: Your Product Look | Part 2

Do your products have a unique appearance? A novel look and distinctive visual features applied to a product can get consumers' attention. Make sure you understand how novel and effective designs can influence consumer behaviour and help you market and sell your product and learn why industrial designs matter.

Trademark: Protect Your Brand | Part 3

Did you come up with a unique name or logo for the products or services you offer? Did you develop a brand identity and image for consumers to recognize in the marketplace? Join Alexis from CIPO to overview trademark basics so you can understand how registering a trademark can protect your brand and give you a competitive advantage over others. Learn why trademarks matter.

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		Protecting IP | Trademark: Protecting Your Brand image

Alexis Conrad, Intellectual Property Advisor at The Canadian Intellectual Property Office (CIPO), a champion for Canadian innovation through strategic intellectual property business strategy.

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Organizer TechAlliance

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Website: https://techalliance.ca

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