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Re-Engaging Customers through Online Marketing

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Business Resource Centre

Timberlea Landing (2nd Floor)

309 Powder Drive

Fort McMurray, AB

Canada

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In this workshop, you will be introduced to the basic skills and resources to start effectively marketing your business online.

Social Media – E-Mail Marketing – Search Engine Optimization, Website Analytics, and much more!

We will review the major online tools available and show you how to use them. Basic marketing concepts will be discussed throughout the session, ensuring that the content you create is targeted and effective.

Here is some of what we will cover:

• The major online tools
• The single most important element you will need to successfully market online
• Understand the basics of Search Engine Optimization (SEO)
• Identify the major patterns of how your customers move online
• Establish a framework for your digital marketing plan

About the Presenter:

Kurian Tharakan is a 27 year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors, including Manufacturing, Distribution, High Technology, Software, Non-Profit, and the Life Sciences. He is currently an Executive in Residence at the business accelerator TEC Edmonton where he assists clients with their go to market strategies. Prior to TEC, Mr. Tharakan was a vice-president sales & marketing for an Alberta based software firm where his team achieved notable wins with several members of the US Fortune 500. Previous to his software experience, Mr. Tharakan directed the sales and marketing programs for the Alberta practice of an international professional services firm.

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Date and Time

Location

Business Resource Centre

Timberlea Landing (2nd Floor)

309 Powder Drive

Fort McMurray, AB

Canada

View Map

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