We may all lose a lot in life, but one thing we cannot afford to lose is our sense of mental health and overall wellbeing. When stress and anxiety take over, we lose a piece of ourselves and our ability to function at our best. The real lockdown is in your mind. We need to become “Headstrong”.

The Headstrong Program, led by Baby its Cold Outside Charitable Society – and its partner Wellness Innovate - is a collaborative effort focused on supporting people and businesses through the escalated stress and anxiety of the COVID-19, particularly among rural Albertans, entrepreneurs, and SMEs (small or medium-sized businesses).

Over four million people call Alberta home, and 38% of those live in rural areas. “Real-Talk For Rural Alberta” focuses on open conversations around the trifecta of Mental Health challenges facing Albertans living in rural communities: Stigma, Substance Abuse, and Suicide.

Smaller communities experience higher levels of stigma around mental health, and being more self-reliant by nature, sometimes won’t access supports even if they are available. It is also difficult to access supports when everyone knows everyone else’s business, as can be the case in rural Alberta.

Please join us for 3 Sessions where we will tackle

“Real-Talk For Rural Alberta”:

• Session 1 - How To Take The Headache Out Of Being HeadStrong – Stigma and Managing Your Own Mental Health.

• Session 2 - The Hidden Killer Behind Closed Doors and How To Defeat It - Substance Abuse: What You Need To Know, and What You Can Do.

• Session 3 - The Secret In Rural Communities No One Wants To Talk About - Suicide: Save Yourself, and Save Others.

Questions or want to connect? Please email us at hello@headstrongprogram.com