RIC Centre: Customer Segmentation - July 14 and 16, 2020 (Jul-2020)

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Online Event

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Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Event description
This Everest session will include beachhead identification, market sizing, persona and scenario design.

About this Event

Everest: Customer Segmentation

Founders will learn about live persona development and how to structure customer segmentation workshops. This session uses Peer-to-Peer methodologies based on Aulet’s work at MIT’s Sloan School of Management.

Workshop Schedule

  • July 14, 2020, 3:00 - 5:00pm
  • July 16, 2020, 3:00 - 5:00pm

Workshop Requirements

  • Video conferencing capability

Please have your video turned on and audio muted when joining the session to fully benefit from the material being presented.

Location: Both sessions will be held via Zoom video conferencing. A Zoom link will be shared upon signing up.

Who should attend?

Only available to Regional Innovation Centre (RIC) clients. Please contact your RIC contact for more information.

The Everest program consists of advanced working sessions where entrepreneurs have the chance to test their assumptions and hypotheses while working through problems within their startups.

These startups not only have a prototype/ beta or minimum viable product (MVP), but also have a team, some customer validation, and some traction.

Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session.

Deposit:

In order to take advantage of Everest, we require participants to give a deposit of $100. This deposit is fully refundable ONLY for clients of Regional Innovation Centres, AND upon completion of the post-session survey within 5 days of the last session. Given the intimate nature of Everest, and because the success of each session relies on the attendance of ventures, we use the deposit to ensure that ventures will attend when they sign up. If you are no longer able to attend the session, we require 2 business days' notice. Please email workshops@marsdd.com. We regret that failure to do so may result in the loss of your deposit.

Date and Time

Location

Online Event

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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