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RIC Centre - Launching Customer Development - Feb 11 & 18, 2014

RIC Centre

Tuesday, February 11, 2014 at 8:30 AM (EST)

RIC Centre - Launching Customer Development - Feb 11 &...

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Attendance Fee Ended CA$50.00 CA$0.00
ONE Client Refundable Deposit Ended CA$50.00 CA$0.00

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Event Details

Launching Customer Development

(2 sessions, 4 hours each)

Entrepreneur's Toolkit Workshops are  experientialhands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures toolsmentoring and peer feedback to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.


 Workshop Schedule


February 11

8:30 a.m. - 1:00 p.m.

Session 1 – Obtaining Market Feedback

Combine principles of customer development with market intelligence techniques in order to test key assumptions and lower your venture’s risk.

Deliverable: Techniques and preparation for customer development interviews.

February 18
8:30 a.m. - 1:00 p.m.

Session 2 – Analysis and Decision Making

Learn ways to analyze market feedback to determine your target customers and validate customer problems, as well as to prepare test solutions and business models.

Deliverable: Techniques to analyze feedback for making business decisions.

Please note: Doors open for this session at 8:30 a.m. and the workshop begins at 9:00 a.m sharp.

Cost of workshops

The Entrepreneur's Toolkit Workshops are valued at $560 per session but are charged at $100 per series. The Ontario Network of Entrepreneurs (ONE) covers the cost for its clients.

MaRS clients are automatically ONE clients since MaRS is a member of ONE. if you are not a client of MaRS or ONE, please visit to see how to become a client at the Regional Innovation Centre (RIC) near you. 

  • Both clients and non-clients can attend this workshop. if you are a client of MaRS or ONE, please declare this by selecting a ONE Client Refundable Deposit ticket.
  • Your $100 deposit will be held until you have completed all sessions in the series as well as the end of series survey.
  • If you are a non-client, please select a General Attendance ticket. You will recieve a 10% discount on your ticket price for completing the end-of-series survey. 

If you are unable to attend a workshop session, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit. 

All participants will need to sign a non-disclosure agreement (NDA). For more information, please contact or

Have questions about RIC Centre - Launching Customer Development - Feb 11 & 18, 2014? Contact RIC Centre

When & Where

RIC Centre
Xerox Research Centre of Canada (Pake Room)
2660 Speakman Drive
Mississauga, L5K 2L1

Tuesday, February 11, 2014 at 8:30 AM (EST)

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RIC Centre


The Research, Innovation, Commercialization (RIC) Centre was launched in 2008 as a not-for-profit organization supporting the development of innovation and entrepreneurship in Mississauga, Brampton and Caledon. RIC Centre provides commercialization support to help new entrepreneurs and seasoned business people take technical innovations to market.

Entrepreneur's Toolkit Workshops are a collection of experiential, hands-on group workshops that will aid entrepreneurs in specific areas of business growth. In a small group setting, entrepreneurs work with peers and advisors to think through and design essential components of their business. All these workshops are supported by Ontario Network of Entrepreneurs (ONE). The RIC Centre is a proud member of ONE.

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RIC Centre - Launching Customer Development - Feb 11 & 18, 2014
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