Skip Main Navigation
Page Content
This event has ended

Save This Event

Event Saved

RIC Centre - MarCom - April 7, 14, 21, 2015

RIC Centre

Tuesday, April 7, 2015 at 8:30 AM (EDT)

RIC Centre - MarCom - April 7, 14, 21, 2015

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Attendance Fee Ended CA$100.00 CA$0.00
RIC Centre/I-CUBE Client Ended CA$100.00 CA$0.00

Share RIC Centre - MarCom - April 7, 14, 21, 2015

Event Details

 The MarCom Toolkit (Marketing Communication)

(3 sessions, 4 hours each)

Entrepreneur's Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.

Workshop Schedule

April 7,

8:30 a.m. - 1:00 p.m.

Session 1 – Identify and Define Your Target Audience

This session introduces the “MarCom Strategic Framework,” and focuses on two key elements: defining your target audience and establishing credibility.  

Deliverable: A strategy to build a target audience, as well as identify and engage with key opinion leaders (KOLs) to build domain leadership and credibility

April 14,

8:30 a.m. - 1:00 p.m.

Session 2 – Evaluating Channels

In this session, you will align your marketing objectives with the consumers' buying process while examining a variety of marketing channels and activities. You will evaluate and select which ones are the most relevant and credible with your target audience.

Deliverable: A strategy to evaluate and select relevant marketing activities and media channels to complement your customers’ buying process, and develop a brand positioning statement

April 21,

8:30 a.m. - 1:00 p.m.

Session 3 – Communicating to Customers

In the final MarCom session, the focus will be on developing your message. You will explore communications techniques, identify language that resonates with your target market, and adapt the message across the selected media that efficiently and effectively reaches your target market.

Deliverable: A series of clearly structured messages, a media selection template and key components of a media kit

 Doors for this session open at 8:30am with facilitation starting at 9am

Suggested parking lots are P8 and P4. Parking will cost $13.

The Innovation complex is connected to the Kaneff Centre Building

The Meeting Room KN2213 is on the second floor of the Kaneff Centre within the Institute of Management and Innovation. The easiest way to find this is by using the elevators to the 2nd floor.


Directions from the Parking lot to the actual building are here: On the left side – Click the Kaneff Building & Innovation Complex and the directions with visual cues are on the right side.



Cost of Workshops

The Entrepreneur's Toolkit Workshops cost $100 to attend. There are two different ticket types that can be purchased:

1.     ONE Client Refundable Deposit

Purchase this ticket if you are a client of a regional innovation centre (Ontario Network of Entrepreneurs). When prompted on the registration page, please list the regional centre of which you are a member and your current advisor’s name. You will be refunded your full ticket price at the end of the workshop series.

2.     General Attendance Fee

Purchase this ticket if you are not currently a member of a regional innovation centre. You will receive a 10% discount on your ticket price at the end of the workshop series. 

**If you are unable to attend a workshop session, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit.

**The post-workshop survey must be completed within four days of the last day of a workshop series for a registration deposit or discount to be refunded.If you would like more information on our workshop programs or how to become a client of a regional innovation centre, please

Find out about new workshops by joining our mailing list. 

Have questions about RIC Centre - MarCom - April 7, 14, 21, 2015? Contact RIC Centre

When & Where

University of Toronto - Mississauga Campus - Innovation Complex Room KN 2213
3359 Mississauga Rd
Mississauga, ON L5L 1C6

Tuesday, April 7, 2015 at 8:30 AM (EDT)

  Add to my calendar


RIC Centre


The Research, Innovation, Commercialization (RIC) Centre was launched in 2008 as a not-for-profit organization supporting the development of innovation and entrepreneurship in Mississauga, Brampton and Caledon. RIC Centre provides commercialization support to help new entrepreneurs and seasoned business people take technical innovations to market.

Entrepreneur's Toolkit Workshops are a collection of experiential, hands-on group workshops that will aid entrepreneurs in specific areas of business growth. In a small group setting, entrepreneurs work with peers and advisors to think through and design essential components of their business. All these workshops are supported by Ontario Network of Entrepreneurs (ONE). The RIC Centre is a proud member of ONE.

  Contact the Organizer
RIC Centre - MarCom - April 7, 14, 21, 2015
Things to do in Mississauga Class Business

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.