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RIC Centre - MarCom - September 16, 23 & 30 2014

RIC Centre

Tuesday, September 16, 2014 at 8:30 AM (EDT)

RIC Centre - MarCom - September 16, 23 & 30 2014

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Attendance Fee Ended CA$100.00 CA$0.00
ONE Client Deposit Ended CA$100.00 CA$0.00

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Event Details

 The MarCom Toolkit (Marketing Communication)

(3 sessions, 4 hours each)

Entrepreneur's Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.

Workshop Schedule

September 16,

8:30 a.m. - 1:00 p.m.

Session 1 – Identify and Define Your Target Audience

This session introduces the “MarCom Strategic Framework,” and focuses on two key elements: defining your target audience and establishing credibility.  

Deliverable: A strategy to build a target audience, as well as identify and engage with key opinion leaders (KOLs) to build domain leadership and credibility

September 23,

8:30 a.m. - 1:00 p.m.

Session 2 – Evaluating Channels

In this session, you will align your marketing objectives with the consumers' buying process while examining a variety of marketing channels and activities. You will evaluate and select which ones are the most relevant and credible with your target audience.

Deliverable: A strategy to evaluate and select relevant marketing activities and media channels to complement your customers’ buying process, and develop a brand positioning statement

September 30,

8:30 a.m. - 1:00 p.m.

Session 3 – Communicating to Customers

In the final MarCom session, the focus will be on developing your message. You will explore communications techniques, identify language that resonates with your target market, and adapt the message across the selected media that efficiently and effectively reaches your target market.

Deliverable: A series of clearly structured messages, a media selection template and key components of a media kit




Cost of Workshops

The Entrepreneur's Toolkit Workshops cost $100 to attend. There are two different ticket types that can be purchased:

1.     ONE Client Refundable Deposit

Purchase this ticket if you are a client of a regional innovation centre (Ontario Network of Entrepreneurs). When prompted on the registration page, please list the regional centre of which you are a member and your current advisor’s name. You will be refunded your full ticket price at the end of the workshop series.

2.     General Attendance Fee

Purchase this ticket if you are not currently a member of a regional innovation centre. You will receive a 10% discount on your ticket price at the end of the workshop series. 

**If you are unable to attend a workshop session, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit.

**The post-workshop survey must be completed within four days of the last day of a workshop series for a registration deposit or discount to be refunded.If you would like more information on our workshop programs or how to become a client of a regional innovation centre, please contact 

Get information about new workshops by signing up for our mailing list. 

Have questions about RIC Centre - MarCom - September 16, 23 & 30 2014? Contact RIC Centre

When & Where

RIC Centre
Xerox Research Centre of Canada (Pake Room)
2660 Speakman Drive
Mississauga, L5K 2L1

Tuesday, September 16, 2014 at 8:30 AM (EDT)

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RIC Centre


The Research, Innovation, Commercialization (RIC) Centre was launched in 2008 as a not-for-profit organization supporting the development of innovation and entrepreneurship in Mississauga, Brampton and Caledon. RIC Centre provides commercialization support to help new entrepreneurs and seasoned business people take technical innovations to market.

Entrepreneur's Toolkit Workshops are a collection of experiential, hands-on group workshops that will aid entrepreneurs in specific areas of business growth. In a small group setting, entrepreneurs work with peers and advisors to think through and design essential components of their business. All these workshops are supported by Ontario Network of Entrepreneurs (ONE). The RIC Centre is a proud member of ONE.

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RIC Centre - MarCom - September 16, 23 & 30 2014
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