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RIC Centre The MarCom Toolkit - September 12, 19, 26, 2012

RIC Centre

Wednesday, September 12, 2012 at 8:30 AM (EDT)

RIC Centre The MarCom Toolkit - September 12, 19, 26,...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Refundable Deposit Ended CA$50.00 CA$0.00

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Event Details

 

Note:

  • A $50 deposit will be held at registration to be fully refunded upon completion of all workshop dates in the series. Refund could go only to your PayPal account when it passes 60 days since ticket purchase.
  • If you are unable to attend a workshop session, please let staff know 4 business days ahead of time at saadia@riccentre.com. We regret that failure to do so may result in loss of your deposit.
  • NDAs to be signed by all participants. For more information contact saadia@riccentre.com.

 

The MarCom Toolkit workshops

 (3 workshops, 4 hours each)

Entrepreneur's Toolkit Workshops are hands-on workshops facilitated by experienced entrepreneurs that offer start-ups the Tools, Mentoring and peer Feedback to solve specific problems and Build essential business components.

Out of each 4-hour workshop, you will have a Deliverable generated, which you will use frequently in the future business development.

 

What will you get out of this MarCom Toolkit series?  Watch the video below to learn what other entrepreneurs are saying. 

 (http://www.marsdd.com/entrepreneurs-toolkit/the-marcom-toolkit)

 

 Workshop Schedule

 

September 12

8:30 am - 1:00 pm

Part 1 – The Dimensions of MarCom
Explore the importance of a cohesive MarCom strategy by identifying key opinion leaders in your field and planning how to contact them.
Deliverable: A strategy to engage with thought leaders in your field.

September 19

8:30 am - 1:00 pm

Part 2 – Developing Your MarCom Strategy
Evaluate and prioritize the different media channels and messages that resonate with your target customer(s).

Deliverable: A marketing strategy that complements your customer’s buying process.


September 26

8:30 am - 1:00 pm

 

Part 3 – Communicating with Customers
Identify the language you will use to explain your business to potential customers and the media.
Deliverable: A series of sound bites for communications. 

 

 

How Entrepreneurs Apply

Contact your RIC Centre business advisor to apply to the workshop series. Registration is limited to 24 participants per session and two participants per company. Non-disclosure agreements will be signed by all participants. This workshop series is valued at $550 but is offered free of charge to entrepreneurs associated with RIC Centre.

 

Have questions about RIC Centre The MarCom Toolkit - September 12, 19, 26, 2012? Contact RIC Centre

When & Where

RIC(co-located with Ontario Centres of Excellence)
2655 North Sheridan Way, Suite 250
L5K 2P8

Wednesday, September 12, 2012 at 8:30 AM (EDT)


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Organizer

RIC Centre

 

The Research, Innovation, Commercialization (RIC) Centre was launched in 2008 as a not-for-profit organization supporting the development of innovation and entrepreneurship in Mississauga, Brampton and Caledon. RIC Centre provides commercialization support to help new entrepreneurs and seasoned business people take technical innovations to market.

Entrepreneur's Toolkit Workshops are a collection of experiential, hands-on group workshops that will aid entrepreneurs in specific areas of business growth. In a small group setting, entrepreneurs work with peers and advisors to think through and design essential components of their business. All these workshops are supported by Ontario Network of Entrepreneurs (ONE). The RIC Centre is a proud member of ONE.

  Contact the Organizer

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