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Ryerson MBA Winter Speaker Series: Joe Mapa and Sylvia Sharp

Ted Rogers MBA

Wednesday, 2 April 2014 from 6:30 PM to 8:00 PM (EDT)

Ryerson MBA Winter Speaker Series: Joe Mapa and Sylvia...

Ticket Information

Type End Quantity
Ryerson MBA Winter Lecture Series: Joe Mapa and Sylvia Sharp
Ryerson MBA Winter Lecture Series: Joe Mapa - President and CEO, Mount Sinai Hospital Sylvia Sharp - VP Mount Sinai Hospital’s Brand Process
Ended Free  

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Event Details

In line with Ryerson MBA’s career-focused and integrative approach, Ryerson MBA students will participate in interactive sessions with senior executives from the business and social sectors and will gain an appreciation in understanding brand management policies and the siginificant role it plays in building a business.

Organized by Irene Berkowitz.

Speaker Bios:

Joseph Mapa, President & CEO of Mount Sinai Hospital since 2001, will conduct an exclusive presentation of Mount Sinai Hospital’s brand strategy, accompanied by Sylvia Sharp, the Hospital’s Vice President, Communications and Marketing, who has more than 25 years of experience in brand management and corporate communications.

In 2013, Mapa was appointed Executive-in-Residence of Schulich’s Health Industry Management Program, where he teaches leadership and strategy; he is also an Adjunct Professor at University of Toronto’s Institute of Health Policy, Management and Evaluation. Author of numerous articles and co-author of three books on healthcare management, in 2012 Mapa’s prestigious contributions were recognized with the Queen Elizabeth II Diamond Jubilee Medal. Mapa’s education includes an MBA from University of Toronto’s Rotman School of Management.

Sharp oversees Mount Sinai’s integrated approach to brand management with a 20 person communications and marketing strategy team, which executes media relations, public affairs, issues management, donor communications, employee communications, digital communications, and management communications portfolios for the Hospital, Foundation and Research Institute.

Sharp’s experience includes 14 years in a senior communications role with McDonald’s of Canada Ltd., receiving the President’s Award, awarded to the top 1% McDonald’s employees worldwide. She’s been a marketing consultant to other top brands, including Wal-Mart, Molson, Apple, and Ralston Purina.

Have questions about Ryerson MBA Winter Speaker Series: Joe Mapa and Sylvia Sharp? Contact Ted Rogers MBA

When & Where


Ted Rogers School of Management, Room: TRS3-129 – 9th Floor
55 Dundas St W
Toronto, ON M7A 2C7
Canada

Wednesday, 2 April 2014 from 6:30 PM to 8:00 PM (EDT)


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