Science of Marketing Pub Talk - Genetically Marketed Organisms

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Louis' Loft

93 Campus Drive

Saskatoon, SK S7N 0W6

Canada

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Genetically Modified Organisms have been a controversial topic in marketing research. This presentation introduces Dr. David Zhang and colleagues' recent studies on the subject matter. Dr. Zhang has examined the issue from a cross-cultural perspective and compared how individual consumers with different cultural backgrounds perceive the topic differently. Dr. Zhang also took a longitudinal perspective and tracked the changes in consumer knowledge, attitudes, and purchase intentions. Join us to learn about marketing one of the world's most controversial products, GMO foods.

Doors open at 11:45AM.

Talk begins at 12:15PM

Date and Time

Location

Louis' Loft

93 Campus Drive

Saskatoon, SK S7N 0W6

Canada

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