Secrets of Success: Building Award-Winning Communications Plans
“We Power Ideas” Case Study
This session introduces proven best practices for designing change communications strategies that work. Grounded in the latest research, this workshop will illustrate how communications can be the “drumbeat” of change, and how effective change sponsorship can provide breakthrough results.
This interactive IABC Ottawa PD session will focus on the award winning “We Power Ideas” campaign where effective change sponsorship led to the University of Ottawa’s Facilities team to deliver $2.3 million in increased productivity, achieving outstanding measurable business outcomes through a change communications program. The “We Power Ideas” campaign was also recently recognized with an IABC Silver Leaf, Gold Quill Award and top global Best of the Best Award in change communications.
Speaker, Caroline Kealey, Principal at Ingenium Communications will:
- Explore the “We Power Ideas” case study on effective transformation and change communications
- Share a practical example of identifying and tracking change metrics, used as a basis for winning international awards
- Present a virtual video from change sponsor Claudio Brun del Re, Executive Director, Facilities, University of Ottawa
- Introduce a toolkit for change communications including a Best Practice paper on Change Communications, a Change Management Strategy Template, Planning Change Communications Through Outside in Thinking Worksheet, and a Change Management Performance Indicator Matrix Worksheet
Giving Members and Event Guests, Real Value
In addition to reconnecting with the communications community, learning about robust communications campaigns or developing new skills at our local events, after every IABC Ottawa event this year, we will be sharing tangible event takeaways such as whitepapers, speaker PowerPoints or more. At the Secrets of Success: Building Award-Winning Communications Plans event, speaker Caroline Kealey will be sharing a white paper of change communications exclusively to IABC Ottawa members and event guests.
Bring a Friend, Win an Impact Hub Membership!
October is membership month for IABC and our international headquarters are offering a robust incentive program for new, renewing or referring members, including a 10 percent discount on dues and a chance to win up to $500 in prizes. At the local level, we’re offering an opportunity to win a membership to Impact Hub, a collaborative workspace to grow the positive impact of your work. At Hub Ottawa, you will have access to resources, new insights and creative professionals who will inspire, connect and enable you to develop your best work every step of the way.
Disclaimer: IABC Ottawa has a no-refund policy for events