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Self-Planning for Self-Promotion: A Book Marketing without BS Web Workshop

Beverly Bambury

Multiple Dates

Self-Planning for Self-Promotion: A Book Marketing...

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Note: There are tickets available for two different dates. Please ensure you get tickets for the correct date. If you have any problems, please contact me right away. Thank you for your interest! 

Book Marketing without BS's Self-Planning for Self-Promotion is for writers, comic creators, publishers, and other creative enterprises. It's perfect for anybody trying to do publicity alone, or anybody who just wants to understand how it all works. It is even for you misanthropes holding your noses and diving into social media. 

So, whether your publisher's resources are stretched to the limit, leaving you to build (and execute) your own marketing plan, or whether you are the publisher, this two-hour online course will give you helpful info you can use right away, such as:

 How to plan and create a publicity campaign for your book or comic

  • What tools to use for the job

  • What kinds of places can help you get the word out

  • Whether to use electronic review copies or physical review copies

Social media tips and tricks

  • How to grow audience

  • What kinds of audience you want (hint: it's not a numbers game)

And lots more. Below is a full course outline. If you have any questions before the session, drop me a line.


  • Honestly determine your strengths and capabilities
  • Choose the right tools for you
  • CreateSpace and other print-on-demand vs. traditional printing vs. ebook-only
  • Decide whether to create a business entity or publish under your own name

First Steps

  • Plan and Outline
  • How far in advance to send review requests?
  • How far in advance to hire help if you are going to?
  • How to get blurbs?
  • Publicity: interviews, guest blogging
  • What about traditional media?
  • One-sheets for mailed books
  • Book trailers and other video


  • How many and what type of targets?
  • Get your data right here!
  • Review copies: physical vs. electronic
  • Keep consistent, good records
  • What does return on investment mean in this context?
  • Social media: tips, tricks, and useful apps


  • Toughening up to criticism--or how to cope if you can't
  • Connections and networking: more important than you think
  • Growing too fast: slow follower growth is GOOD
  • The importance of honest people
  • Self-publishing and industry respect


This course should take between 90 minutes and two hours, depending on how many questions there are--and please do bring questions! Also, feel free to email me questions ahead of time if you don't see them addressed in the outline and I'll do my best to work them into the material.

Participants will receive a webinar link to the meeting a few days before the event, so keep an eye out for an email--check those spam folders! 

Have questions about Self-Planning for Self-Promotion: A Book Marketing without BS Web Workshop? Contact Beverly Bambury


Beverly Bambury

Beverly Bambury is a publicist (and occasional editor) specializing in SF, fantasy, horror, weird, comics, and ther geeky pursuits. Learn more at

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