Selling & Marketing SaaS/Cloud Applications Into The Enterprise

· Key factors in “Go-To-Market” strategies with SaaS/Cloud Applications such as direct, channels and partnerships

· How to navigate through the enterprise buying process: what it looks like, and how you should position and drive your marketing and sales strategies

· The emerging role of analytics in the selling and customer adoption optimization process

*a light lunch will be provided.

Jeff is the founder of the Cloud Computing Showplace, the largest, vendor-independent online directory and best practice resource center focused on SaaS, PaaS, and IaaS, including Managed Services. As a seasoned consultant, Jeff ranks #20 on The Huffington Post's "Top 100 Cloud Experts On Twitter", and has been recognized by Jeremy Geelan and Cloud Computing Journal as one of the "Top 50 Cloud Bloggers", as well as named one of the "Five Cloud Computing Channel Experts to Track" by Talkin' Cloud. A frequent speaker at industry conferences, Jeff also contributes columns to BusinessWeek, Mass High Tech Journal, Financial Times of London, NetworkWorld, Business Communications Review, ComputerWorld, InfoWorld, InformationWeek, and more.

Jeff is also Managing Director of THINKstrategies, the only strategic consulting firm focused entirely on the business implications of the transition of the technology industry from a product-centric to services-driven solution model, including Software-as-a-Service (SaaS), Cloud Computing and Managed Services.THINKstrategies helps IT/business decision makers with their sourcing strategies; solution providers with their marketing strategies; and venture firms with their investment strategies.

11-12: Greet and eat, mingle

12-1: presentation by Jeff + Q&A

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A special thank you to BCIC for sponsoring!

About Launch Academy

Launch Academy was created with the mission to help entrepreneurs build their startups through mentorship, collaborative learning, and networking opportunities.Founded on the values of innovation, opportunities, and accountability, Launch Academy addresses the lack of startup education and resources affecting Vancouver entrepreneurs. Launch Academy aims to build a vibrant startup ecosystem and a prosperous economy where new jobs are created and new markets are discovered.