This 90-minute workshop will guide you through establishing your company vision and mission. Sales 101 encourages you to put on your customer hat and look through your customer lens by answering the answering the question "What's in it for me?"

Knowing the problem that your company solves in the market place and understanding that your customer has unique decision-making criteria will help you create clear communications that address the needs of your target customer.

Stay competitive and focused by speaking directly to your customers with language that makes sense to them.

This workshop is facilitated by Jerry Acchione, Anderson's GM Sales Fleet Manager and Business Owner of Your Oxford.