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Seminar: Take Your Web Editorial to the Next Level

Alberta Magazine Publishers Association

Friday, 25 September 2015 from 9:30 AM to 4:30 PM (MDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
AMPA member/student rate Ended $150.00 $5.85
Regular rate Ended $200.00 $7.60

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Event Details

Get in-depth learning and advanced skills development with industry experts in sessions outlining the latest best practices and up-to-the-minute insights for creating top-notch web editorial content. You’ll discover the most current stats and techniques to enable you and your team to develop editorial web content that engages your audience and positions your brand for advertiser success. In AMPA’s full-day intensive, learn how to:

  • Mine your metrics to drive traffic and engagement
  • Optimize your content channels
  • Position your brand as a sector leader
  • Adapt your workflow to the multichannel universe
  • Maximize your e-newsletters for engagement and efficiency

9:30 a.m. - registration and coffee

Please arrive at least 10 minutes before the first speaker is scheduled to begin at 10 a.m.

10 a.m. - 11:00 a.m.

Mining your metrics to drive traffic and engagement

Join digital strategy consultant Lisa Murphy as she deciphers the key metrics for driving traffic and engagement online. Which metrics should you be watching? What lessons are embedded in the metrics you've already gathered? How should regular monitoring of your metrics be integrated into your editorial planning, and mined for consumer and advertiser insights?

11:15 a.m. - 12:15 pm

Lessons from an Internet marketer: Optimizing your channels to deliver traffic

Join Dana DiTomaso, partner at Kick Point, an Edmonton-based digital marketing agency, as she teaches you how to think like a digital marketer. How do you determine what your key channels are? What steps can you take to optimize engagement? What tactics and tools will make your job easier?

12:15 to 1 p.m. On-site lunch

1 to 2 p.m.

Keynote: Growth lessons from Canada's Fastest-Growing Companies

What does it take to grow your magazine business in the age of fast-shifting advertising budgets, incessant technological change and an overabundance of media choices? Follow the lead of Canada’s Fastest-Growing Companies, who defy the odds year after year to generate jaw-dropping growth in industries brand new and ages old. In this idea-packed presentation, Ian Portsmouth, Group Publisher, Business at Rogers Publishing, reveals the macro-strategies and micro-tactics of some of Canada’s most entrepreneurial businesses. You’ll discover tested methods for improving your products and processes, and learn how some of these same tactics have been applied successfully at Canadian Business, MoneySense and PROFIT.


*Tickets for the keynote available mid-August

2:15 – 3:15 p.m.

Content first: Adapting your workflow to the multichannel universe

Join TVA Group's content director of multiplatform editions, book and special issues Jessica Ross as she guides us through the changes you can make to your editorial team's workflow that will allow you to create top content for all of your brand channels.  Drawing on insights from some of Canada's largest magazines, Jessica will show how to break down obstacles inherent to a workflow change, set priorities and goals, and how to help the whole team collaborate so that successes on any platform can be celebrated by everyone.

3:30 - 4:30 pm

Case studies in e-newsletter best practices: What industry leaders can teach you

Join editorial consultant Kim Pittaway as she shares the latest insights from e-newsletter publishing leaders on how they are maximizing their e-newsletters for engagement and efficiency. What factors should you consider in launching a new e-newsletter? How do you most effectively match content to audience—and know what your audiences really want? What are the keys to effective subject lines? Learn this and more in this information-packed session.

Our speakers:

Dana DiTomaso is a partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the president of the Advertising Club of Edmonton, serves on the board of Rapid Fire Theatre, co-leads Ladies Learning Code Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking beer and yelling at the Hamilton Tiger-Cats.

Lisa Murphy is a digital strategy consultant who has worked for leading Canadian publishers on websites, apps, social media and video for brands such as Chatelaine, House & Home, Maclean’s and more.

Kim Pittaway is a magazine editor, writer and educator. She is the former editor-in-chief and managing editor of Chatelaine, and former president of the National Magazine Awards. Her current work includes teaching magazine journalism and nonfiction writing at the University of King's College in Halifax, leading Magazines Canada's webinar series, and communication consulting.

Ian Portsmouth is Group Publisher, Business at Rogers Publishing Ltd., overseeing three of Canada’s top media brands in business and finance: Canadian Business — Canada’s largest-circulation paid business magazine; MoneySense, the country’s best-selling personal finance magazine; and PROFIT, Canada’s first and leading media brand for entrepreneurs and SMB executives. Thanks to an 18-year journalism career dedicated to the exploration of business management, Ian is a trusted media commentator and public speaker on best practices of independent businesses and high-growth companies. He is a Silver award winner and three-time finalist of the National Magazine Awards, and a co-author of Marketing Masters: The Best Ideas of Canada's Savviest Marketeers, published by John Wiley & Sons.

Jessica Ross is Multiplatform Content Director at TVA Group, responsible for driving the success of interactive magazines, special issues and books. Jess has worked in a variety of editorial roles, including as Executive Editor and Acting Editor in Chief of Homemakers magazine; Managing Editor at Canadians Home Workshop and Associate Editor and Web Editor of IE: Money magazine. Jess develops editorial workflow systems, teaches Magazine Packaging at Ryerson University and also serves on the board of the Canadian Society of Magazine Editors.


Have questions about Seminar: Take Your Web Editorial to the Next Level? Contact Alberta Magazine Publishers Association

When & Where

Kahanoff Conference Centre
105 12 Avenue Southeast
Calgary, AB T2G 1A1

Friday, 25 September 2015 from 9:30 AM to 4:30 PM (MDT)

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Alberta Magazine Publishers Association

The Alberta Magazine Publishers Association (AMPA) sustains a healthy, thriving magazine industry by serving the people that publish, create, print and distribute a uniquely Albertan view of the world.

Through a combination of advocacy, promotion and professional assistance, AMPA works to nurture Alberta’s magazine industry and foster its continued development. Learn more about the services we provide and how they can benefit your magazine at

  Contact the Organizer

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