This session serves as an introduction to the elements of developing a strategy and a plan for the execution of a public-policy advocacy initiative. Its principal themes are:

• Role of “mapping”, “strategic inquiry” and other research in developing an advocacy strategy and plan, including “key contact list”

• Discerning and crafting an optimal “ask”

• Managing internal and external advocacy resources (Board members; consultants etc.)

• Identifying and enlisting:

Champions/Sponsors inside government

Allied stakeholders