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Show Me the Money: What You Need to Know about Agency/Client Financial Relationships

REMOVE - Institute of Communication Agencies

Thursday, November 20, 2014 from 1:00 PM to 2:00 PM (EST)

Show Me the Money: What You Need to Know about...

Ticket Information

Ticket Type Sales End Price Fee GST/HST Quantity
ICA Member - Single ticket Ended CA$75.00 CA$2.49 CA$10.07
ICA Member - Conference Room Ended CA$380.00 CA$8.59 CA$50.52
ICA Non-Member - Single ticket Ended CA$99.00 CA$2.97 CA$13.26
ICA Non-Member - Conference Room Ended CA$495.00 CA$9.50 CA$65.59

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Event Details

What You Need to Know about Agency/Client Financial Relationships

In today’s economic challenges, agencies need to pay more attention than ever to getting the money right. Account leaders and many other people in the agency who aren’t in the accounting or finance departments need to understand how their agencies make money, how to make sure the agency is getting paid and making a profit, and how to avoid common financial mistakes.

Too often, agency people are brilliant in their disciplines, but less familiar with the financial realities of the business. Some managers were never taught how agencies actually make money in the first place. But it’s how client work is managed day-to-day that determines whether an account will yield its anticipated profit, no matter what assumptions are built into the compensation agreement. In this webinar, account people and others who work with clients will learn:

  • the basics of agency financial underpinnings
  • how to protect the agency’s financial interests with clients
  • why write-offs are so much more damaging than they appear
  • what to watch for to make sure write-offs don’t happen.

Participants will also learn about the five possible strategies to use for talking about money with clients, and how to size up situations so they can use the most effective approach.

What You Can Expect from This Webinar

As a result of this webinar, agency managers will appreciate how everyday actions inside the agency make a huge difference in the agency’s profitability, and account leaders will feel more confident in talking with clients about money.


About Your Webinar Leader
Sheila Campbell, Principal, Chief Consultant: Wild Blue Yonder

Sheila is an engaging instructor and accomplished facilitator of professional skills and creative thinking for marketing and agency management at Wild Blue Yonder. She has run numerous persuasive presentation and relationship management/organic growth workshops for ICA in Canada and 4A’s in U.S.

Who Should Attend?

This webinar is useful for anyone from junior AEs to account supervisors, as well as creative, production, direct, digital, public relations and promotion managers who have financial responsibilities on their accounts.



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No, but it is transferable.


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Fees, dates and/or course content are subject to change from previously published information at any time. Program hosts (TKE/ICA) reserve the right to cancel this program should enrolment levels fall short of guidelines.


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Have questions about Show Me the Money: What You Need to Know about Agency/Client Financial Relationships? Contact REMOVE - Institute of Communication Agencies


Thursday, November 20, 2014 from 1:00 PM to 2:00 PM (EST)

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REMOVE - Institute of Communication Agencies

Institute of Communication Agencies Logo

ICA is the not-for-profit association for Canadian communication agencies, representing 75%+ of all national advertising. Our mission is to champion commercial creativity, amplify the industry’s economic impact, and to embrace and drive change. ICA promotes higher standards and best practices, and serves as the largest source of information, advice and training for the industry.

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