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Small Business Marketing Made Easy

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The Hive London

1352 Wharncliffe Road South

London, ON N6L 1G9

Canada

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Small Business Marketing Made Easy: Story, Brand, Budget & Plan

Ideal for: Small business owners or marketing managers, non-profit organizations, community groups, entrepreneurs and solopreneurs

Just imagine ...


What it would be like if you felt like you knew exactly what to do to connect with your future customers in a meaningful way, all while nurturing those of the present and past?

On the other hand …

The alternative is to continue to be interrupted by an endless array of advertising offers, sales reps, software and other other ideas that will pull apart your day and cost you more money in the long run. Confusion reigns. Costs mount … or nothing gets done.


Big or Small: here to help!

Whether you’re looking to create or fine-tune a strategic, measurable marketing plan for your business or just start to “get the word out” for your start-up entrepreneurial enterprise this workshop, based upon the principles of Kevin’s keynote presentation and workshop, “Stuck In Your Story: The Risk of Racing In Circles,” will put you in the driver’s seat.

Some of what we'll cover:

    • What marketing is (it’s not something you buy. It’s something you do. Always)
    • How to identify and shape your storytelling (who are you and who are you not)
    • Identifying your unique message and what avenue(s) suit you best
    • Understand who you’re marketing to (and what to do if you’re not sure yet)
    • Traditional media overview (radio, TV, print, outdoor, etc) - pros & cons
    • Online / Digital opportunities overview - pros & cons
    • Partnership promotions and other no-or-low-cost resources
    • Getting a plan in place
    • How & when to measure the plan & progress
    • Helping vs selling
    • Gathering feedback: a balanced perspective
    • The “Wow frustration” and what to do about it.
    • Common “Ad Traps” to avoid
    • Legacy, and how it could help or hurt you
    • Introduction to specifics tools and strategies (we’ll dive deep into this in Part 2 on November 16, 2017)
    • Plus, we’ll cover the basics of building your own distribution channel

    Looking for something else? Contact Kevin in advance to share what you'd like to learn: kevin@kevinbulmer.com

    What Kevin brings to the table:

    Kevin’s seen all sides of this equation. As former broadcaster and current host of a popular weekly podcast available worldwide, as well as a speaker and certified coach, Kevin knows the on-air side of things well.

    As a business owner and manager, he’s also been in the position of planning, buying and activating a wide variety of marketing plans. He’s worked first-hand with businesses all around the London area on their radio and digital marketing, sponsorship, partnership activation and has negotiated with agencies and helped activate marketing buys from the tens of dollars to hundreds of thousands of dollars.

    In addition to his “traditional” media background, Kevin has invested heavily in online entrepreneur certification and a deeper understanding of the digital and social tools available to us all. It’s an exciting time to connect with your audience, and now’s your chance to harness Kevin’s experience for your benefit.

    To learn more about Kevin Bulmer, visit his website at www.kevinbulmer.com


    Can you do it?

    Heck yes, you can! Even if you’re not exactly sure what your message is, we’ll devote some time to discovery and will give you some tips of how to zero in on it. Combine that with a few basics like budget, blueprint, measurement and some good old common sense and you’ll be in great shape!

    Don’t Let ‘Em Fool You …

    No matter what level you’re at, it’s a myth that you need a ton of money (relative to the level of business you’re in) or that you need to be some sort of marketing expert to have an effective, actionable plan to grow your business. There have never been more tools available - many of them at no cost - to help you get to where you need to go.


    Are You In?

    Bring your laptop or pad and pen, an open mind and creative ideas. This is going to be a super-charged session of awesome, actionable info!

    Register now to save your spot. It’s a small room and will be an exclusive group!

    Alternatively, to arrange 1-on-1 or group coaching or for a private workshop at your business, contact Kevin directly at kevin@kevinbulmer.com or by calling (226) 884-7129

    “Interaction is better than interruption.”
    - Seth Godin

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    Date and Time

    Location

    The Hive London

    1352 Wharncliffe Road South

    London, ON N6L 1G9

    Canada

    View Map

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