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#SMByyc92 - Social Media Breakfast Calgary

SMByyc Team

Friday, September 22, 2017 from 8:30 AM to 10:30 AM (MDT)

#SMByyc92 - Social Media Breakfast Calgary

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Ticket Type Sales End Price Fee Quantity
#SMByyc92 - RSVP LIVE - Sep 15 @ 3 PM Ended CA$5.00 CA$0.91

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Event Details


Social Media Breakfast Calgary #92
8:30 am – 10:30 am, Friday, September 22, 2017
Bank & Baron 


Calgary Social Media Breakfast (SMByyc) Presents
#SMByyc92  Using Social Media for Marketing Research




The countdown is on to #SMByyc100. Thrilled to announce that Toni Guffei from Ratio Marketing Inc. will speak to using social media for marketing research.  




Social media is a great platform for understanding customers’ buying behaviours. It's not just about the metrics that analyze visitors’ activities once they visit your social media platform, there's also the rich content reflected in posts that give deeper insights into a market’s preferences. Find out how social media can be used for both quantitative and qualitative analysis and how this can help you attract more customers. 




If you are not able to attend, follow and join in on the discussion via tagboard:
SMByyc92_TB.  Collection of posts from Twitter, Facebook & Instagram.






About the Event


When:          Friday, September 22, 2017


Time:           8:30 AM to 10:30 A.M.


Where:         Bank & Baron
125 – 8th Avenue S.W.  |  Calgary, AB  |  T2P 1B4


Parking:       Parking details will be emailed to everyone that RSVP’s for this event.


Location:     MAP  






Venue AND Breakfast Sponsor:  Bank & Baron
The Bank & Baron, reclaimed within The Bank of Nova Scotia building, is recognized among one of Alberta's most historical. This grand space has been unlocked and a new downtown landmark awaits you. 


The Bank of Nova Scotia is located in the heart of Calgary's infamous Stephen Avenue, the pulse of downtown. This avenue was named after George Stephen, 1st Baron Mount Stephen. He was the financial genius behind the creation of the Canadian Pacific Railway, the President of the Bank of Montreal and is remembered as one of the greatest philanthropists of his time. In honor of the significant history Baron Mount Stephen imparted into the fostering of Calgary's culture (1930 - present), we have brewed The Bank & Baron P.U.B. 


The Bank & Baron is a place where a Traditional Public Urban Bar taps into a historical avenue destination. Crafting any event from a momentous occasion to an exquisite celebration can be effortlessly drafted.



Twitter:        @bankandbaron
Facebook:   /TheBankandBaronPub
Instagram:   @bankandbaron


Toni Guffei  |  Ratio Marketing Inc.


Toni began her career as a Statistical Analyst at Vancouver Airport and soon advanced to the role of managing the marketing for 13 airports within B.C. by promoting their leased and licensed air terminal space. After 8 years in the industry, she relocated to Calgary in 2002 to be closer to family shortly after which she founded Ratio Marketing Inc

Ratio Marketing has served hundreds of businesses in Canada and U.S. with marketing research, strategic development, market assessments and communication planning.

In 2013 she launched Ratio Reports - a Do It Yourself marketing firm that offers training for small businesses who want to learn how to build their own strategic marketing plan. 


One of her passions is to inspire young entrepreneurs. She is a part time educator who values the opportunity to share her experiences in the fields of marketing and entrepreneurship. She's also a mentor for Futurpreneur, an organization that offers mentoring to business owners between the ages of 18-39. 

Phone:         403.660.2711


Twitter:        @tonironi
Facebook:   /RatioMarketingandReports
Instagram:   @toni.guffei
LinkedIN:     toniguffei


Have questions about #SMByyc92 - Social Media Breakfast Calgary? Contact SMByyc Team
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When & Where

Bank & Baron
125 - 8th Avenue S.W.
Calgary, AB T2P 1B4

Friday, September 22, 2017 from 8:30 AM to 10:30 AM (MDT)

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SMByyc Team

SMByyc Host Committee

About SMByyc 

360 is total immersion. What you came to love from SMByyc, you are going to love with our brand new 360 version! As we learn, in this immersive place that isn’t even fully built yet, we are waiting for technology. We are at the forefront of merging realities and we are going to learn right along with everyone else. Get ready to leave our events charged with new ideas and new tech discoveries that propel your businesses and non-profits towards the the future of everything.


 Special THANKS to our ongoing event sponsors for their continued support of Social Media Breakfast…


Equipment Sponsor:  
Matrix Video Communications
(403) 640-4490


Pressed OH
Rob Rondinelli & Andrea Langmo


Christy Turner Photography
Christy Turner


Dialog Loop
Dinesh Advani


Co-Founder:  KAOS
Donna McTaggart
   |   @kaosbiz


Interested in Sponsoring a Social Media Breakfast?
For reasonable fee your organization can get some fantastic exposure at the events and online.  It is an inexpensive way to get quality back links to your social networks.

About SMByyc
The SMBYYC houses an open environment to share today’s best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Please follow @SMByyc. This will allow you to connect with all Calgary Social Media Breakfast followers.


SMByyc Team Members:
Donna McTaggart: @donnamct
Debbie Laval: @lolaDLaval
Kelly Hipkin: @KellyHipkin
Art Proctor: @ajproc
Sam Rafoss: @SamRafoss
Victoria Bennett: @VikiBennett
Boris Vujanovic: @bvujanov


To add your name to mailing list:
Please visit our website at
(You will receive email with a link to the SMByyc Press Release to RSVP)

For more information, contact:
Donna McTaggart @SMByyc

  Contact the Organizer

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