Free

Social Insights Fuelling Creativity

Event Information

Share this event

Date and Time

Location

Location

Miami Ad School Toronto

639 Queen Street West

#300

Toronto, ON M5V 2B7

Canada

View Map

Friends Who Are Going
Event description

Description

Breakthrough, newsfeed disrupting campaigns are all based on a human truth.

Digital tribes are coming together, communicating across borders and sharing their passions. It’s the social media strategist that taps into these online communities to learn what drives them. In the age of social media, knowing what makes your target tick and developing breakthrough creative is easy when it’s fuelled by social insights.

For one night only, learn how four of Toronto’s top social media and digital leaders are combining research from native platform analytics, community postings, social listening tools, customer reports, forums, review sites, bloggers and social media to grow small content into colossal movements.

The event will be followed with a Q&A session, and the opportunity to network with the panelists, MAS team and like-minded peers! Snacks and drinks will be served.


Curious about our Social Media Bootcamp? More info here








Meet Our Panelists


Jennifer Stack
Director of Social Media, Anomaly

Jen is the Director of Social Media at Anomaly, the Canadian AOR for Nike, Budweiser, Bud Light, and Hershey, where she manages a team of 9 Social Media Managers and overseas 15+ brands. With a MA in International Marketing Communications and MSc in International Marketing Strategy, she has achieved nearly 10 years experience across CPG, alcohol, automotive, retail and non-profit categories. She has lived in England, France, USA, and now calls Canada home. In her spare time she serves as a National Advertising Benevolent Society Ambassador and is currently fundraising for Pencils of Promise.


Adam Ferraro
Director of Digital & Social Strategy, JWT
Program Manager, Miami Ad School Toronto

Adam is the digital & social strategy director at J. Walter Thompson Canada, responsible for the Integration and advancement of web, social and mass media channels for digital programs across multiple client businesses for brands such as Mazda, Air Canada, HSBC and Hotels.com. Before joining JWT, he spent a 4 year tenor at john st, where he conceived and lead the agency’s digital content offering. His approach to digital and social strategy is rooted in user experience and media thinking, with examples of that coming to life on the Mitsubishi web and social (re-launch) in 2015, acquisition and retention strategies for brands such as Tangerine Bank, and Shoppers Optimum, as well as communications planning for Doctors Without Borders. While away from his swervy chair, Adam can be found researching coffee bean roasting methods and playing amateur dodgeball at a semi-competitive level (in his head anyway…) in community centres around the city.


Owen Garscadden
Associate Partner & Connections Planner, East End Project

Owen is an Associate Partner & Connections Planner at East End Project. With a background in politics and economics, Owen’s focus is on understanding what people truly care about and the motivators driving their decisions. He has worked on world-class brands including Moosehead, McCain Foods, Sonnet Insurance, Mondelez and Grand Marnier. Prior to EEP, he was a Director, Connections Strategy at Grip Limited and a Sr. Account Planner at RocketXL. He recently launched a gym, One Academy, with his partners and is a co-chair on Big Brothers Big Sisters of Toronto Young Leaders.


Cristina Gardeazabal
Associate Director of Content, Mirum

Cristina is the Associate Director of Content at Mirum, overseeing all content creation for their global and Canadian Campari clients. Cristina is an art director, producer, video editor, illustrator, photographer, influencer, relations manager, media buyer and strategic planner in one. She has launched a new brand through social media, developed a branded clothing line and created an OOH campaign based on a Facebook post. Prior to becoming a master content creator, Cristina worked in accounts servicing the strategic needs of clients such as Dairy Farmers of Canada, Walmart, Mother Parker’s Coffee and The Mobile Shop. Off the clock, she’s an artist who’s produced her own graphic novel and filled galleries with her paintings.





Who Should Attend:

  • Aspiring social media strategists

  • Strategists with an interest in social insight mining

  • Client services people looking to switch to social media

  • Anyone interested in Social Media training and bootcamps


Why You Want To Be Here:

  • Learn from top social experts

  • Understand social data and learn how to use it

  • Learn to pinpoint actual data that is useful

  • Learn about the most impactful social campaigns

  • Network with professionals peers & senior managers


Share with friends

Date and Time

Location

Miami Ad School Toronto

639 Queen Street West

#300

Toronto, ON M5V 2B7

Canada

View Map

Save This Event

Event Saved