Planning & Strategy for Social Media
Kaelyn Gillard, Anne Marie Watson & Neil Levine, Red Deer College
As ‘in-the-moment’ as social media can seem, successful brands and individuals have put in the time to develop a plan and a strategy to meet their objectives. Social media may be part of a larger marketing strategy, or a free-standing campaign tactic. However you use social media, the thought you put into your strategy will influence your results.
Strategy Basics & Campaign Planning– The Why. What’s driving your social media and how can you organize your approach to tie your social media endeavors back to your objective.
Planning & Content Management– The How. There usually isn’t enough time to give social media the attention it needs to be successful, get some tips and tricks on how to manage your time and your platforms.
Social Media & Business Today– The Who (is doing it well). Take a look at some case studies of organizations who are ‘getting it’ with their social media strategies.