$150

Social Media for Business: Intensive

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Date and Time

Location

Location

49 Alice St

Relation Media

Guelph, ON N1E 2Z7

Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

What social media should your business be on to be effective?

...and how?

We will answer this question and more in a user-focused day long training. In this day long intensive, our core areas will be

  1. Business Fundementals: We will make sure you have the necessary knowledge and awareness of your business, market and consumer that will shape your social media strategy.
  2. Understanding Our Customers: Here we will clearly define our target market and common characteristics, as well as behaviours.
  3. Basics of Platforms: We will use this time to discuss the many popular platforms available to us, as well as why we may use each one in our marketing mix.
  4. Matchmaking: Efforts and Practices: Here we begin to match up our target market with the platforms they will be on, and uncover common behaviours on those social platforms. We will also explore creative opportunities available on platforms of our interest.
  5. Crafting a Social Media Marketing Strategy: In this section we will explore what it means to craft a strategy, how to implement a plan that supports it and create one within our business.
  6. Best Practices & Next Steps: In this concluding section we share resources, ideas best practices we can use on social media to make our marketing really worthwhile.

We will do this through

  • group instruction
  • individual exercises
  • group discussion and
  • hand outs and take-aways.

At the end of the intensive, participants will have

  • a confidence in social media channels that can support their businesses,
  • a creative framework to base any social media marketing efforts off of,
  • a strategy and plan for using social media in their business, and
  • an increased network of peers from the intensive.

Lunch and refreshments will be provided along with all printed materials - it is recommended you also bring an electronic device. If you have any dietary restrictions, please email organizer Tim Campbell at tim@relationmediacanada.com to let him know. This space is accessible.

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Date and Time

Location

49 Alice St

Relation Media

Guelph, ON N1E 2Z7

Refund Policy

Refunds up to 1 day before event

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