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Social Media & Influencer Marketing
Thu, 10 November 2016, 6:30 PM – 8:00 PM EST
New platforms like Youtube, Facebook, Instagram, Twitter, Snapchat and Pinterest have changed the way information is consumed, and given life to experts who, in some cases, have created massive followings of like-minded people, based on very specific knowledge sets. These 'experts' are known as influencers and can be existing celebrities, or unknown newcomers with a passion. Learn from this year's Entrepreneur-in-Residence, Sima Gandhi, as to why an Influencer Marketing campaign might be the right approach for your start-up.