Social Media Marketing for Business Interactive Workshop

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Location

City Hall

400 Main Street SE

Airdrie, Alberta T4B 3C3

Canada

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Description

Using social media to promote your business? Want to do more but you aren’t sure how?

This interactive, hands-on workshop with social media expert Isabelle Poirier from Intelegia, will help you improve your online business development and marketing tactics. Focusing on Facebook, Twitter and LinkedIn, you’ll learn how to select the right social media tools and you’ll walk away with tips to build your presence online.

Technical Requirements: All participants must bring a laptop (no tablets) and have social media profiles set up on Facebook, Twitter and Linkedin.

Questions? Call Airdrie Economic Development at 403.948.8844


Workshop Overview

Part 1: Introduction

  • Review of Business Development 1.0 Approaches
  • Review of Marketing 1.0 Approaches
  • Overview of Business Development 2.0 Approaches
  • Overview of Marketing 2.0 Approaches
  • Introduction of Key Social Media Tools
  • Selecting The Right Social Media Tools for Needs

Part 2 : Workshop Exercises

  • Building Your Presence on LinkedIn
  • Building Your Profile on Twitter and Engaging For Business
  • Building Your Presence on Facebook For Business

Part 3: Conclusion

  • Overview of Best Practices Examples
  • Tips To Focus On
  • Questions

Presenter

Isabelle Poirier comes to Airdrie from Intelegia, a firm headquartered in Montreal. Intelegia develops and implements marketing and communication strategies leveraging social media in support of economic development, tourism, industry and finance.

Isabelle Poirier
President, Investment Strategist and Instructor, Intelegia

Experienced executive and strategist, Isabelle Poirier has more than 15 years’ experience in economic development and more specifically in competitive intelligence, investment attraction and regional development.

As an expert in communication and applied marketing in the fields of economic, industrial and tourism development, she recently developed and deployed MinesQC.com. First initiative of its kind for the North American mining industry, MinesQC.com aims to foster dialogue between an industry, its stakeholders and the population at large.

Since 2008, Isabelle Poirier has been the guest speaker of large organisations and renowned universities in North America and Europe.


Date and Time

Location

City Hall

400 Main Street SE

Airdrie, Alberta T4B 3C3

Canada

View Map

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