$75

Social Media Strategy Mapping

Event Information

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Date and Time

Location

Location

Bitmaker General Assembly

220 King Street West

#300

Toronto, ON M5H 1K4

Canada

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

About this workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Prereqs & Preparation

None! Please bring a laptop to class, along with a notepad and pen.

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Accessibility Info:

Accessibility Info:

Entrance is off King Street West, and has a short flight of stairs with railings on each side. Doors are not motorized/automatic.

The building has an elevator with a 34-inch wide doorway. The doorways to each floor are 35 inches wide.

Washrooms are available on each floor and are gendered. There are two narrow stalls in the women's washroom, and one stall and urinal in each of the men's.

Our classroom tables on the third floor are readily moveable, whereas the table arrangement on the second floor is more fixed.

Please let us know how we can accommodate you within the confines of our space.


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Date and Time

Location

Bitmaker General Assembly

220 King Street West

#300

Toronto, ON M5H 1K4

Canada

View Map

Refund Policy

Refunds up to 1 day before event

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