If you’ve attended past Social Sessions (101 or 205), then you’ll have a good foundation to build more specific skills as they relate to Instagram. Or if you haven’t been to a seminar but feel like you know your way around the platform, this session is for you.

Instagram is the king of engagement in social media. Your audience will reward you with more likes and comments than other networks. Owned by Facebook, it is also very powerful, with paid options opening up some powerful tools. However, as more people and brands and businesses and publishers flock to Instagram, it’s becoming harder and harder to break through the noise and actually have an impact with your target audience.

This Social Session will outline how Instagram can be used to benefit your business, with real actionable takeaways that will help you stand out in users’ timelines. When used effectively, Instagram can take your business to new heights.

Social Session 212 is an intermediate-level seminar that will teach you how to:

• develop a platform-specific strategy
• use all of the publishing tools available
• measure performance of content
• become preferred by the algorithm

After this session, you’ll be able to fully make use of the oft-misunderstood tool that is Instagram, connecting your business or brand with your audience in powerful ways.