If you’ve attended past seminars (101 or 205), then you’ll have a good foundation to build more specific skills as they relate to LinkedIn. Or if you haven’t been to a seminar but feel like you know your way around the platform pretty well, this session is for you.

LinkedIn is the platform everyone is talking about in 2020, as businesses and individuals gain impressive results on the blossoming platform. While it’s practically a must-use for any business-to-business brands, it can also be very powerful for consumer brands too. Broad reach is common, gaining followers is easier, engagement is high, and sentiment is positive. LinkedIn is a huge opportunity right now, rewarding those who take advantage of this window in time.

This session will explain the many ways LinkedIn can be used to benefit your business, with a clear action plan to start reaping the benefits.

Social Session 215 is an intermediate-level seminar that will teach you how to:

• use all of the publishing tools to post to a profile or page
• earn great reach and engagement
• optimize your profile
• connect and engage to build your following

After this session, you’ll be able to fully take advantage of the current opportunity on LinkedIn, building a meaningful, relevant following now before it gets too competitive.