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Social Strategy Fundamentals

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$2,070.99

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Modules Package 5 | Become a Social Media Specialist

About this Event

9 Evening Sessions from May 17th – June 17th

Apply By: May 5th 2021

Social Media is now an essential component of any marketing or advertising plans. The world of social media can be confusing, but knowing the basics of how to build a social strategy and how best leverage your network will help improve business growth and brand recognition.

How it works

  • 3 - 4 module courses
  • Feedback sessions
  • Virtual, online classes with industry professionals

What you get

  • Become an expert, add foundational knowledge & skills in one area
  • 27-36 hours of class
  • Digital Badge Certification
  • Access to M.AD School of Idea’s international network
  • Advertising’s industry connections

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This package includes 3 skill-building modules:

Module 1: Social Landscapes: Platforms & People

Understanding the role of social media in marketing starts with a foundational education prominent platforms. This module will cover the role of social in modern communications, top social platform functionalities & user behaviour.

Dates: May 17th, 18th, 27th

Instructor: TBA

Module 2: Anatomy of a Social Media Strategy

Learn how to develop a content strategy built for a multi-faceted world using the 4Cs and a social media framework which inform how your brand looks, talks and shows up.

Key Takeaways

  • Core components of a social media strategy
  • How social media can support certain objectives
  • Strategy vs. Tactics
  • Considerations for an adaptive campaign vs a social media exclusive campaign
  • The importance of integration and connection planning in social
  • Dates: May 25th, 26th, June 3rd

Instructor: TBA

Module 3: Cultivating your Content & Community

Social media has the power to transform a shared interest into a powerful community through content. The community manager is the key to curating elements that inspires connection and interaction between brand and person.

Key Takeaways

  • Community Management 101: brand voice vs. service rep and brand handle hygiene
  • Understanding of the types of community management tools & terms (CMS, chat bots, automated messaging, surprise & delight, escalation matrix)
  • Customer relations strategies
  • Identifying organic creative opportunities within the community
  • Developing an escalation matrix

Dates: June 7th, 8th, 17th

Instructor: TBA


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