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South Shore Tourism Semi-Annual Meeting: Dec 5

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Atlantica Oak Island Resort & Conference Centre

36 Treasure Drive

Western Shore, NS B0J 3M0

Canada

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Please join us!
South Shore Tourism Co-op Semi-Annual Meeting
& Special Guest Speaker
December 5, 2017
9:00am - 12:30pm
Atlantica Oak Island Resort
Everyone is welcome, Registration Fee: FREE
Simply RSVP your attendance before Dec. 1/17
online now.

2017 has been a great year here on the South Shore - there's lots to celebrate, reflect on AND planning for our inaugural South Shore Lobster Crawl in February and 2018 Marketing Plan.

You are invited to attend and participate in the South Shore Tourism Co-operative Semi-Annual Meeting and Information Session on December 5, 9 – 12:30, at Atlantica Oak Island Resort. Members, partners and the public will have an opportunity to learn of the progress and success of the 2017-18 South Shore Tourism Marketing Plan implementation and learn about plans for the winter months and beyond.

Thanks to our sponsoring partners, the South Shore Regional Enterprise Network (SSREN) and Atlantica Oak Island Resort, we are pleased to host tourism marketing expert Christina Miranda of NYC-based Redpoint. Christina will share case studies from destinations around the world that have successfully conquered the challenges of creating a winter tourism industry. Be prepared for an interactive session!

RSVP now!


Since April, the South Shore Tourism Cooperative has been working on behalf of its partners and the region
to implement the Marketing Plan developed in conjunction with, and approved by industry. With a focus on growing and strengthening the shoulder season, while maintaining a program to capitalize on summer travel,
the Board and its committees have announced the creation of two new festivals for the South Shore
Tis the Season Nov. 17 – Jan. 6 and South Shore Lobster Crawl Feb 2 – 19/18.

Tackling winter and warming up to it requires us to think differently and present ourselves uniquely to our target markets. Here along the South Shore winter is bursting with possibilities, if you are interested in growing your year-round appeal and business, THIS Semi-Annual Meeting is for you!

AGENDA

9:00am: Welcome & Introductions

9:30-10:15am:
2017: A Year in Review & Outlook 2018

10:15am – 12:15pm:
Warming up to Winter: Building a Strong, Sustainable Off-Season for Nova Scotia’s South Shore
Guest Speaker: Christina Miranda, Redpoint
Sponsored by the South Shore Regional Enterprise Network
The tourism community along the South Shore is committed and eager to grow viable demand in the off-season, with the assistance of tourism marketing expert Christina Miranda of NYC-based Redpoint, we’re going to learn first-hand how other tourism destinations have made it happen successfully.

We’ll explore case studies from destinations around the world that have faced – and conquered – similar challenges. It’s not easy… an entire region needs to work together to offer a credible, attractive, and compelling platform for travellers, and collaborative coordination is required. But it’s not only possible…it’s possible to achieve NOW.
Chris will discuss the three-year strategy that drove Kennebunkport ME’s winter occupancy from 30% to 75%, as well as other creative programs deployed by New England, Wildwood NJ, and the lush Caribbean island of Saint Lucia.
Following the presentation, Chris will lead a 90-minute interactive idea session to discuss how the South Shore can implement a strategy to achieve this in our own backyard. All ideas are welcome! Participation is encouraged!

12:15-12:30pm: What’s Next & Wrap-up

RSVP your attendance before Dec. 1/17 online now.
South Shore Tourism Cooperative Limited is an innovative approach to help position Nova Scotia's South Shore as a year-round destination. We believe in the power of collaboration and building on our collective strengths, investments and resources to market our region to the world! Contact us at southshoretourism@gmail.com

Special thanks to our investing partners, municipalities, and the

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Date and Time

Location

Atlantica Oak Island Resort & Conference Centre

36 Treasure Drive

Western Shore, NS B0J 3M0

Canada

View Map

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