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Speaker Series: Programmatic

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Landmark 6

Suite 1600

1631 Dickson Avenue

Kelowna, BC V1Y 0B5

Canada

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Programmatic advertising has forever changed the way marketers allocate advertising expenditures.

About this Event

Programmatic advertising has forever changed the way marketers allocate advertising expenditures.

With programmatic advertising moving beyond static web banners and into sophisticated campaigns involving audio, video, OOH and personalized messaging, programmatic has earned its place as the top method of ad buying around the world.

Programmatic has been so successful because of the industry’s shift to target users of mobile devices. We know that a typical user is engaged with multiple forms of content across multiple screens, often at the same time. Programmatic makes it possible to coordinate the delivery of campaign messaging so that the primary target is reached at multiple touchpoints.

In this information packed session we will give you an overview of programmatic advertising with a particular focus on Programmatic Audio.

The recent popularity of programmatic audio is driven by four trends:

- Listening to music and news using a mobile device is growing.

- In-car technology offering streaming audio services such as Stingray and Spotify is moving in on the territory long occupied by AM/FM radio.

- The rapid adoption of “smart speakers” by Google, Apple and Amazon

- The continued rise of podcasts

These trends are driving new opportunities for advertisers. We are able to dynamically insert audio ads into a podcast or other digital audio stream.

Don’t miss out on this session taking place on September 18th, 2019.

RSVP on Eventbrite. Attendance is limited to 30 guests.

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Date and Time

Location

Landmark 6

Suite 1600

1631 Dickson Avenue

Kelowna, BC V1Y 0B5

Canada

View Map

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