8:30 – 9:00 – Welcoming, Networking and *Getting Out Of Your Own Way
9:00-10:30 – Session #1 Sarid Layton ~ Building Your Website From The Ground Up
10:30-10:45 – Break
10:45-12:15 – Session #2 Steve Slaunwhite ~ Writing Marketing Copy That Sells
12:15-1:00 – Lunch (provided)
1:00-2:30 – Session #3 Sunjay Nath, CSP ~ The Finances of Being A Successful Speaker
2:30-2:45 – Break
2:45-4:15 – Session #4 Susan Luke, CSP ~ Developing Your Key Stories To Get You Remembered, Rehired, And Referred
4:15-5:00 – Wrap Up, Take-A-Ways, Accountability Partners
Be sure to take advantage of our EARLY BIRD pricing.
Bring a guest and get an even better deal for the both of you.
EARLY BIRD Pricing for members - $147 and Non-Members $197 * Includes Lunch
Sarid Layton ~ Building Your Website From The Ground Up
This session will focus on the principles and power of digital marketing in an ever-shifting online landscape.
With more than 15 years’ experience, Sarid is a highly accomplished, versatile, and energetic digital marketer and sales professional. Results-oriented with a solid technical acumen and an entrepreneurial spirit, she combines her knowledge of high-tech products and services sales management, business development, and digital marketing to helping organizations in both business-to-business and business-to-consumer verticals enhance their web presence and grow their revenues. As the head of a dedicated sales team at Treefrog Inc., Sarid has a consistent track record of achieving success for her clients and Treefrog. Based in Newmarket, Ontario, Treefrog is a technology company providing strategic digital marketing, and web design and development services. The award-winning agency offers a host of online products ranging from content management and email marketing tools and a secure programming language to digital marketing services including content development, web and graphic design, and social media marketing and training. An active member of the Newmarket Chamber of Commerce and The Executive Committee of Canada, Sarid holds a Digital Marketing certificate from the Canadian Marketers Association.
Building Your Website From The Ground Up
This presentation will focus on the principles and power of digital marketing in an ever-shifting online landscape, including:
- How to optimize your firm’s online presence to drive more traffic to its website
- Improving your organization’s search ranking on Google and other search engines
- Using the web to grow your business’s qualified sales leads month-over-month
- How social media marketing can complement and bolster your other marketing initiatives
- Why content marketing is important and how it can increase business
- How targeted messaging and responsive design can improve your email marketing campaigns
Steve Slaunwhite – Writing Marketing Copy That Sells.
If your speaking business depends on being able to persuade people with the words you use, learning how to write marketing copy that sells is a must.
Steve came to appreciate the power of words when, as a teenager, he wrote a flyer for his dad’s business that doubled sales. Since then, he’s been helping entrepreneurs worldwide write marketing copy that sells, through his workshops, coaching programs and books. Steve is the bestselling author of The Everything Guide To Writing Copy (Adams Media) and The Wealthy Freelancer (Penguin). He is also the founder of the Copywriting Training Center (www.CopywritingTrainingCenter.com) the place where entrepreneurs and marketers learn to write copy that engages and sells.
Writing Marketing Copy That Sells
Do you need to get better results with your marketing? The surest way is to improve your ability to write marketing copy that sells. In this fast-paced session, award-winning copywriting expert, Steve Slaunwhite, walks you through his simple process for creating amazingly-effective speaker one sheets, web pages, emails, program descriptions, ads and more. Use any of Steve’s easy-to-master techniques and formulas when composing your next marketing piece and you can potentially double the results you get. If your speaking business depends on being able to persuade people with the words you use, learning how to write marketing copy that sells is a must.
Sunjay Nath, CSP – The Finances of Being A Speaker
Sunjay Nath travels North America sharing the 10-80-10 principle, a concept that helps individuals and teams operate at a dynamic level. 10-80-10 combines best practices with small wins to help people achieve more, and have greater balance by improving performance. Nath was a founding Vice President of an e-learning company based in Toronto that has gone on to become a multimillion-dollar company. Prior to that position he worked as an engineer for a distribution company in New York. He started an international speaking business when he was 19; he wasn’t even old enough to rent a car. As a speaker, Sunjay has traveled extensively and addressed in person well a 1,000,000 people around the world since 1995. In 2005, Nath became the youngest Canadian (and third youngest in the world) ever to earn his CSP (Certified Speaking Professional). The CSP is the highest Internationally recognized designation that a speaker can aspire to achieve.
The Finances of Being A Successful Speaker
If you look at the rate per minute, speakers can command a healthy sum. However, there is much more to understanding the Finances of Being a Speaker. These are common questions:
- How much do I charge?
- What happens if I charge too much or little?
- Is it okay to charge different amounts to different clients?
- What does fee integrity really mean?
- What do I do if I make no income one month?
- Now that I’ve actually made some money, what do I actually do with it?
- Should I print my book, if so how many or do print on demand?
This session is designed to address all these issues as well as other around the money end of being a speaker. Lead by Sunjay Nath – a Canadian speaking veteran with 21 years of experience and 2000 delivered professional programs. Hear real life stories, examples and have your specific questions answered.
Susan Luke Evans, CSP – Developing Your Key Stories To Get You Remembered, Rehired, And Referred
Susan Luke Evans, Global Speaking Fellow, CSP, has been in the speaking profession since 1988. She joined NSA in 1992 and has been a member of CAPS since 2010. A CSP since 2000, and a Global Speaking Fellow since 2015, Susan is a past CAPS & past NSA Chapter President, past chair of the NSA International PEG, and the founding chair of the GSF’s Global Speakers Network. She has spoken on 6 continents, in over 3 dozen countries to a client list that includes Fortune 500 companies and other multinational groups. She is currently working with Marriott International, Starwood Hotels, and Fairmont Hotels and typically speaks in over 20 countries each year. As a ‘corporate mythologist’, her expertise lies in helping her clients use the power of myths, legends, and storytelling to accelerate the execution of corporate transitions and facilitate behavioral change.
Developing Your Key Stories
As a speaker, trainer, consultant or coach, do you want to be remembered, rehired, and referred? This question is often followed by a summary of why you should learn to tell great stories. The truth is, you should tell great stories, and that is both a skill and an art that comes with PRACTICE.
But wait – where do you get those GREAT and MEMORABLE Stories? How do you develop a ‘SIGNATURE STORY’? And, do I really have to have one anyway? These questions and more will be answered in this session. More importantly, you will learn specifically:
- What is a signature story?
- Why use a signature story (& why not to)?
- How to develop your personal signature story?
- How/When to use other people’s experiences as a signature story?
- What are the ingredients of a signature story?
- What are common themes used in signature stories?
Additionally, you will have the opportunity to actually develop a signature story (if you already have one, this will be a different one to add to your storytelling toolbox) and to share it during the session.