Morning Session (9am to noon) -  Email Marketing With MailChimp

Registration Opens: 8:30AM (includes hot breakfast)

Email still dominates online marketing for making sales and staying engaged with customers. But success takes more than a monthly newsletter blasted to a list of email addresses. In this hands-on workshop you’ll learn how to collect custom profile data from subscribers; intelligently segment your email audience; repurpose your blog posts into automated email updates; and create sophisticated “drip” campaigns to educate customers over time. Attendees will walk away knowing how to do all of this, plus create mobile-friendly email templates, through the delightfully easy-to-use MailChimp service. We’ll also cover the new Canadian Anti-Spam Legislation, so you learn how to use email marketing legally and effectively!

NOTE:  LAPTOP COMPUTERS ARE REQUIRED FOR THIS CLASS.
NOTE: You can transfer what you’ve learned to another email marketing program, but we highly recommend using MailChimp, and that’s what will be taught in the class.

 Afternoon Session (1:30pm to 4:30pm) -  Admin and Organization Tools

Registration Opens: 12:45pm (includes lunch)

This 3-hour intro workshop offers direction for improving admin tasks, streamlining systems and automating key areas to help avoid overwhelm in small business. Gain skills for simplifying workflows and learn ways to integrate the different components of your business within each other using technology. Admin doesn’t have to be a disorganized, messy, scary thing! Come learn simple and effective tools and tricks that you can put into place right away, and whip your business into organizational shape.

We will cover:

 
NOTE:  LAPTOP COMPUTERS AREN’T ABSOLUTELY NECESSARY FOR THIS WORKSHOP, BUT THEY ARE WELCOME IF YOU WANTED TO FOLLOW ALONG.

About Our Speakers:

Andy McIlwain (Email Marketing With MailChimp)
Content manager. Communications guy. Web developer. Project lead. Account rep. Over the last 6+ years Andy has worn many hats in his quest to help people get things done with the web. His approach? Bring people together, get ideas flowing, learn through hands-on testing, and have fun with the whole darn process! Outside of Camp Tech workshops you'll find Andy building B2B marketing sites for Brainrider; organizing local events and meetups; or devouring knowledge from everywhere possible because research is fun and he's a total geek. On Twitter? Say hello!

Lisa Kelly (Admin and Organizational Tools)
Lisa Kelly is an Online Business Manager, Admin Consultant and the founder of Admin Guru. Highly organized, detail-oriented and a problem solver with a prior career (20+ years) in technical/customer support and graphic design — Lisa can guide you with your admin so that you can focus on what you got into entrepreneurship for in the first place: doing your thing. And doing it well while having fun once again!

Please note that each session is limited to 20 attendees.

To register, or for more information, please visit ssmiccamptech3.eventbrite.ca or contact Angelo Pacione, ICT Sector Lead at 705-942-7927 ext. 3148 or apacione@ssmic.com.