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SSMIC ICT Workshops - (morning) Search Engine Optimization / (afternoon) Google Analytics

Sault Ste. Marie Innovation Centre (SSMIC)

Wednesday, 21 October 2015 from 8:30 AM to 4:30 PM (EDT)

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Morning Session - SEO: How to Drive More Traffic to Your Website
Ticket is for the Morning session only ("SEO: How to Drive More Traffic to Your Website", includes hot breakfast).
1 Ticket Ended $25.00 $0.00
Afternoon Session - Intro to Google Analytics
Ticket is for the Afternoon session only ("Intro to Google Analytics", includes lunch).
2 Tickets Ended $25.00 $0.00

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Event Details

Camp Tech


For most businesses, driving traffic to your website is key. Learning about Search Engine Optimization (SEO) can help you do that. Using Google Analytics to analyze your website's traffic is also important to help you get a leg up on the competition. To learn more about these topics, choose from two half-day workshops being held on Wednesday October 21 - presented by Camp Tech. 


Camp Tech Email Marketing With MailChimpMorning Session (9am to noon) -  SEO: How to Drive More Traffic To Your Website

Opens: 8:30AM (includes hot breakfast)


We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!

NOTE:  Laptop computers aren't absolutely necessary for this workshop, but they are welcome if you want to follow along.


 Camp Tech Admin and Organization ToolsAfternoon Session (1:30pm to 4:30pm) -  Intro to Google Analytics

Opens: 12:45pm (includes lunch)

 Want to know the secret to making your website better than your competition’s? It’s not the code, it’s not your online marketing, it’s not even your design. Successful businesses spend time analyzing their web traffic stats, sources, page performance and so much more using Google Analytics.

Go from “noob” to “advanced super amazing power user” (yes, this is a technical term) in this 3-hour Google Analytics class. You’ll learn the whole process as you set up Google Analytics, learn how to set goals, create filters, track events and build advanced reports to make your life EASIER and make your website perform to its potential.

 NOTE:  LAPTOP COMPUTERS ARE REQUIRED FOR THIS CLASS, and it is recommended that participants have access to their own Google Analytics account to follow along.


About Our Speaker:

Brock Murray
Brock Murray (SEO, Google Analytics)
Brock is a driven digital marketing specialist. He has helped hundreds of small and medium size businesses reach their potential through the use of online marketing. His extensive experience comes from 13 years of web design & development and graphic design. He has a unique advantage over many web experts, as he can design a mockup, build a website, code a web app, and then boost it to the top of the search engines. He also holds many certifications including Google AdWords Search, Display & Video Advertising. He currently owns seoplus+, a thriving digital marketing agency. When he's not working (which is rare) he spends quality time with his wife, and plays on a number of hockey teams. 



Please note that each session is limited to 25 attendees.

To register, or for more information, please visit or contact Angelo Pacione, ICT Sector Lead at 705-942-7927 ext. 3148 or

Have questions about SSMIC ICT Workshops - (morning) Search Engine Optimization / (afternoon) Google Analytics? Contact Sault Ste. Marie Innovation Centre (SSMIC)

When & Where

Algoma's Water Tower Inn & Suites
360 Great Northern Road
Sault Ste. Marie, ON P6B 4Z7

Wednesday, 21 October 2015 from 8:30 AM to 4:30 PM (EDT)

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Sault Ste. Marie Innovation Centre (SSMIC)

The Sault Ste. Marie Innovation Centre (SSMIC) is a non-profit organization established in 1999 to function as a catalyst for economic development and diversification in the information technology and science knowledge-based sectors. SSMIC’s mission is to drive business growth, facilitate research and commercialize innovation in globally significant areas of science and technology through partnerships, expert advice, community development, business incubation, youth outreach and sector development activities. Key SSMIC business divisions include the Community Geomatics Centre, Rural Agri-Innovation Network, Lottery & Gaming, YouLaunch, Business Support Services and Smart Energy.

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