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Standing Out in the Inbox

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ACE 003

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

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Hosts: Nick Valentino, Manager, Development and Operations & Molly Morris, Manager, Communications and Marketing

Current students get 12-20 emails per month from Division of Students units. We know that when you send an email it’s because you really need students to take some action or know something important – so how can we best entice them to open your email and click that action link? We are conducting some targeted A/B email testing to see if we can improve our open and click-through rates by changing up what we say and how we say it, and will report on our results in this session.

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Location

ACE 003

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

View Map

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