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Starting a Creative Business - Brantford

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Glenhyrst Art Gallery of Brant

20 Ava Road

Brantford, ON N3T 5G9


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Event description


Starting a Creative Business is a one-day workshop for artists/creative professionals from all artistic disciplines thinking about starting a business. It provides the basic tools of creating, developing and putting together a solid creative business idea that will shape the business plan.

Through interactive, reflective, and writing activities that correlate with a workbook, participants get to step into the business mind frame and leave with the key components of their business more clearly defined.

Takeaways for participants

  • Step into the business mind frame
  • Build a bridge from creative professional to creative business
  • Clarify your business idea, direction & create the base of your business plan
  • Get to know your local business and creative sector supports and community

Guest speakers:

Ana Olson, Gallery Director at Glenhyrst Art Gallery of Brant

Ramona Gallagher, serial entrepreneur

Michelle Cogger, Creatrix and artist behind Moon Artist (jewellery, teaching and community arts)


Snjezana Pruginic is a creative business professional and facilitator with over 10 years of experience in the creative sector as a dancer, producer, writer, community art facilitator and art manager. She is also the co-founder and facilitator of "Business of Arts", an art entrepreneurship workshop for visual artists.

“Starting a Creative Business” is an initiative of WorkInCulture to support creative professionals of diverse artistic disciplines who are thinking about building a creative enterprise.

Agenda for the day

Introductions, Welcoming and Logistics

Getting into the business mind frame

  • Defining your skills, strengths and passions
  • Finding the sweet spot (your business)

Mapping your idea / business (and building the frame of the business plan)

  • Your business vision
  • Your business goals
  • Business Analysis

The Heart of Your Business

  • The problem
  • The value
  • The purpose

Who are your clients?

  • Creating your client avatar

Putting it all together (Business Plan Structure)

Next Steps and Action points

Your Community (including guest speakers)

Workshop includes a workbook handout to prepare you for your next steps.
Lunch and refreshments are included.

"Starting a Creative Business - in Brantford" would not be possible without the following partners.

Partner: Glenhyrst Art Gallery of Brant

Glenhyrst Arts. Culture. Beauty (logo)

Glenhyrst Art Gallery of Brant offers contemporary fine art exhibitions; guided tours, classes, lectures, events, an Art Rental Service, School Education Program and rental of the estate facilities. In addition, the Gallery has a Permanent Collection of over 600 artworks.

Lunch Sponsor: The Brantford-Brant Business Resource Enterprise Centre (BRC)

BDC Brantford

The Brantford-Brant Business Resource Enterprise Centre (BRC), a division of the City of Brantford Economic Development and Tourism Department, is part of a network of offices that serve Ontario’s small business community. The goal of the BRC is to assist in the creation and development of small business in Brantford and the region by providing information, resources and support to small business owners and entrepreneurs.


OTF logo

An agency of the Government of Ontario, the Ontario Trillium Foundation (OTF) is one of Canada’s largest granting foundations. With a budget of over $136 million, OTF awards grants to some 1,000 projects every year to build healthy and vibrant Ontario communities.

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Glenhyrst Art Gallery of Brant

20 Ava Road

Brantford, ON N3T 5G9


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