Starting a Creative Business - Guelph

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Guelph Arts Council

10C Shared Space

42 Carden Street

Guelph, ON N1H 3A2


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Event description


Starting a Creative Business is a one-day workshop for artists/creative professionals from all artistic disciplines thinking about starting a business. It provides the basic tools of creating, developing and putting together a solid creative business idea that will shape the business plan.

Through interactive, reflective, and writing activities that correlate with a workbook, participants get to step into the business mind frame and leave with the key components of their business more clearly defined.

Takeaways for participants

  • Step into the business mind frame
  • Build a bridge from creative professional to creative business
  • Clarify your business idea, direction & create the base of your business plan
  • Get to know your local business and creative sector supports and community

Guest speakers:

  • TBD


Snjezana Pruginic is a creative business professional and facilitator with over 10 years of experience in the creative sector as a dancer, producer, writer, community art facilitator and art manager. She is also the co-founder and facilitator of "Business of Arts", an art entrepreneurship workshop for visual artists.

“Starting a Creative Business” is an initiative of WorkInCulture to support creative professionals of diverse artistic disciplineswho are thinking about building a creative enterprise.

Agenda for the day

Introductions, Welcoming and Logistics

Getting into the business mind frame

  • Defining your skills, strengths and passions
  • Finding the sweet spot (your business)

Mapping your idea / business (and building the frame of the business plan)

  • Your business vision
  • Your business goals
  • Business Analysis

The Heart of Your Business

  • The problem
  • The value
  • The purpose

Who are your clients?

  • Creating your client avatar

Putting it all together (Business Plan Structure)

Next Steps and Action points

Your Community (including guest speakers)

Workshop includes a workbook handout to prepare you for your next steps.
Lunch and refreshments are included.

"Starting a Creative Business - in Guelph" would not be possible without the following partners.

Presenting Partner: Guelph Arts Council

Guelph Arts Council logo

Guelph Arts Council is dedicated to supporting, stimulating and promoting arts and culture in Guelph. It's mission it to advocate for and foster a collaborative creative community in Guelph

Lunch Sponsor: Guelph-Wellington Business Centre


BC is a leader in comprehensive business plan writing; provides business information and support services to all aspiring business owners; offers strategic planning and market research to start-ups and small businesses. Our experienced advisors provide business supports, consultations and mentoring. Our workshops provide the information and training needed to successfully launch and grow small business.


OTF logo

An agency of the Government of Ontario, the Ontario Trillium Foundation (OTF) is one of Canada’s largest granting foundations. With a budget of over $136 million, OTF awards grants to some 1,000 projects every year to build healthy and vibrant Ontario communities.

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Guelph Arts Council

10C Shared Space

42 Carden Street

Guelph, ON N1H 3A2


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