Startup Branding Basics

A brand is more than the colors and logo you use on your business card or the domain you use for your website. Often the first part of your business a customer will interact with, your brand is a strategy you can put into action to build trust with customers, make company aligning decisions and create a cohesive offering for your clients and investors alike.

In this workshop we will cover:

• How to create a lean brand strategy
• Where to spend your time and money as a startup
• What you can do yourself and what to outsource
• Resources and examples

Startup Basics General Information

Who is is for?

The Startup Basics Series is for entrepreneurs and startup-curious looking for the tools they need to get started. Through the Startup Basics Series, Kamloops Innovation and the TRU Generator provides mentorship, resources and tools to help entrepreneurs structure and curate their ideas while in the first stages of their startup.

The Startup Basics Series is for anyone who is interested in starting their own business. Whether you are an entrepreneur yourself or just startup-curious this is where you learn how to turn your passion into a paycheck!

Free mentorship, workshops & resources for students, faculty, and alumni looking to start their own business presented by TRU Generator in the basement of the House Of Learning.