Startup School: Content Marketing for the Scrappy Entrepreneur

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Braveen is the Senior Content Marketing Manager for Shopify

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Led by Braveen Kumar

Ideation: Creating a content marketing strategy with limited resources and coming up with good content ideas.

Creation: A “playbook” of proven content ideas, free creation tools, best practices, and baking your business goals into every piece.

Distribution: How to drive traffic through SEO, email, social, content discovery platforms, outreach, syndication, forums, and more.

Optimization: Getting better results from your content (using “lead magnets”, “cross-pollinating” across your blog, website, and social), and measuring your performance.

** This is a VIRTUAL session** You can access the Google Hangouts link after registration**

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