Startup & Slay by How She Hustles - Entrepreneurship & Indigenous Allyship

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Startup & Slay is a digital series by How She Hustles, featuring Canada's diverse women and non-binary entrepreneurs.

About this Event

After a successful inaugural campaign last year, How She Hustles returns with the 2nd Startup & Slay Digital Series featuring seven women and one non-binary entrepreneur from three provinces who have shown how their startup is slaying the Canadian market. Join us online every Wednesday in October - see the full schedule here. Startup & Slay is proudly sponsored by CIBC in recognition of October’s Small Business Month with partners Rogers Sports & Media and Shopify.

What: Startup & Slay "Entrepreneurship & Indigenous Allyship"

When: Wednesday, October 28, 2020 @ 8 pm- 9pm EST

Where: Live steam link will be sent to guests

Presented by: How She Hustles

Sponsor: CIBC

Partners: Rogers Sports & Media and Shopify


  • Emily Mills – Founder, How She Hustles
  • Diana Frost – Founder, Colouring It Forward
  • Deanna Henry – Founder, Garden Health


Diana Frost– Founder, Colouring It Forward

A powerful dream inspired Diana, who is Algonquin Metis, to begin her social enterprise in 2016: Indigenous and wisdom colouring books, journals, calendars, notebooks, coffee table artbooks, sketchbooks and t-shirts. Working with Indigenous artists and elders from different Nations, she helps them build confidence through new opportunities such as selling online and to the general population. Sales support the artist, elders and provides donations to Indigenous projects linked to education, health and children. In 2019, sales were $220K and her books are in over 70 Staples stores and in 100 retail stores in Canada and the US.

Deanna Henry – Founder, Garden Health

Deanna - from the Secwepemc (Shuswap) Nation and a member of Skeetchestn Band - and her partner are Indigenous 2 spirited women running their popular health and wellness store in the West End neighbourhood of Davie Village. Deanna bought Garden Health in 2017 when the previous owner decided to retire. Sales have been up since then as they incorporate Indigenous values in their customer outreach. Some of their pandemic adjustments included: an online store, curbside pickup, delivery service and retrofitting the store for customer safety.

Emily Mills – Founder, How She Hustles / Startup & Slay

Emily Mills is a creative entrepreneur, public speaker and the founder of How She Hustles, a vibrant network with a digital reach of more than 18,000 diverse women. For 10 years, How She Hustles has hosted a range of buzz-worthy networking events in Toronto. In addition to the Startup & Slay series, How She Hustles also created the award-winning HERstory in Black project with CBC. Emily has been recognized by WXN Canada’s Top 100 Most Powerful Women, 100 Accomplished Black Canadian Women and Ryerson University’s Alumni Achievement Awards. How She Hustles was invited to meet former First Lady Michelle Obama and hosted a roundtable discussion with Prime Minister Trudeau.

Code of Conduct/Terms

  • Bring good vibes & positive energy only - everyone is welcome!
  • Come to participate, not to spam - hashtags #startupandslay #howshehustles
  • Please be mindful of using correct pronouns’ and respect those preferred by the speaker (she/her, they/them)
  • If you have any questions or concerns, email or alert our online team
  • Our digital team has sole discretion to remove and ban anyone from the event
  • No hate, violence, discrimination & inappropriate behaviour per the guidelines of all social media platforms that will be used for Startup & Slay
  • ASL interpretation and/or live captioning will be provided for all events
  • The event program, sponsors and speakers are subject to change without advance notice.


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1. Waiver and Release: I release and forever discharge and hold harmless the Host and its directors, staff, volunteers, other participants and sponsors from any and all liability, claims, and demands of whatever kind or nature, which may arise in connection with my participation in the Virtual Event including, but not limited to, injury or illness that may result from the services provided by the Host or occurring while I am participating in the Virtual Event.

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