Startupfest Lean Workshop
The International Startup Festival brings you premium content through this special workshop event on the Wednesday before Startupfest. There are two types of tickets available; one for attendees of the International Startup Festival ($90) and one for anyone else who wishes to attend ($195). You can register for Startupfest here: http://startupfestival.com/en/register-now/. An intensive, day-long workshop on building a better business faster through Lean methods. It will be available here as a seperate ticket, or as an add-on to Startupfest attendees. It will consist of taught content, audience interaction and Q&A.
First 100 registrations will recieve a free copy of both books (55$ value)!
About the Lean Workshop:
Marc Andreesen said "Markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.
This day-long workshop will show you how to fix that.
Our lineup of entrepreneurs and experts will tackle the challenges of building a business head-on. Using the latest thinking in customer development, analytics, and continuous learning, we’ll look at what it takes to build a better business faster. From understanding your product and market, to building the right team, to measuring the right things, it’s a day of concrete, real-world lessons from seasoned entrepreneurs.
The Lean Entrepreneur:
Market uncertainty can be described by an innovation spectrum stretching from lesser uncertainty, when you’re undertaking projects that build directly on others, to greater uncertainty, when you’re pursuing truly disruptive ideas. Where is your idea on the innovation spectrum? Whether you are in a startup or in the enterprise, where you sit on the spectrum determines how you can most profitably apply lean startup methods.
In this workshop, Brant and Patric will show you:
- The best strategy and tactics for your place on the innovation spectrum
- What waste looks like in a lean startup and how to capture the value stream
- How to ignore anti-segment and how to segment your market expertly
- The difference between listening to customers and doing what they say
- How to build a cross-functional team for Day 0
You’ll leave knowing:
- The value you are creating
- For whom and
- How to deliver that value
What you won’t get is: a paint-by-numbers approach for instant success; a 400-page workbook; or time wasted listening to pie-in-the-sky theories of entrepreneurial success.
The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. In this workshop, you’ll learn how to figure out what kind of business you are, what stage you’re at, and what’s the One Metric That Matters to your startup right now.
In this workshop, Ben and Alistair share lessons learned from discussions with over a hundred business experts and more than thirty case studies.
What you'll learn:
- Lean Startup models, analytics fundamentals, and the data-driven mindset
- How your business model and company stage drive your analytics strategy
- How to choose the One Metric That Matters for your business right now
- How to draw a line in the sand, so you'll know it's time to move ahead
- Applying Lean Analytics principles beyond the garage—to large enterprises and established products
A Rough Schedule:
11:00 - 12:30: Lean Entrepreneur part two
12:30 - 1:30: Lunch
1:30 - 2:30: Lean Analytics part one
3:00 - 3:30: Break
3:30 - 5:00: Lean Analytics part two
Brant has over 20 years experience in IT and a long track record of bringing high-tech products to market with companies such as Tumbleweed, Timestamp, WildPackets, Incode and InfoBright. A prolific writer, he’s published articles for Venture Beat and Business Insider, blogs at Market By Numbers and tweets@brantcooper.
A frequent writer and speaker at events like SXSW and Lean Startup Machine, his writing on debunking the origin of Henry Ford’s “faster horses” has been featured on Harvard Business Review, The Wall Street Journal blog and The Browser. Patrick tweets @pv and blogs vlaskovits.com. In addition to his consulting and thought leadership around The Lean Entrepreneur, Patrick advises early-stage companies including Drumbi (where he acts as CMO), Chromatik, and a variety of startups involved with 500 Startups and The Lean Startup Machine.
Ben has been blogging since 2006. The “Instigator Blog” is recognized as one of the top blogs on startups and entrepreneurship. Ben is also an active mentor to numerous startups and accelerator programs. He regularly speaks at startup conferences and events, including the Michigan Lean Startup Conference, Internet Marketing Conference, etc. Ben is VP of Product at GoInstant, a startup developing co-browsing technology for shared web experiences that was acquired by Salesforce.com in 2012. He tweets @byosko.