Maybe you don't want to rely on the IT team or developers to change/implement tags. Or if you need the power to manage your own website and mobile app tags this one day course will cover the essentials. This is a small hands on workshop. There are a maximum of 8 delegates so we can get time in using our example accounts and your data.
Tag manager makes it easy, so you can focus on marketing, not coding. Designed for anyone looking to take control of their tagging. You don’t have to know code, this course is for the non technical marketeers and web developers alike.
Our team of trainers are expert practitioners that have been using the tool since its release. They have managed, implemented and migrated Google Tag Manager accounts for some of the biggest companies in the world.
You’ll leave confident migrating a Google Analytics account to GTM. You will be able to setup GTM and a good understanding of the technical aspects of the tool. Importantly you’ll be able to manage your website and mobile tags in one place.
Don't just take our word for it
"Mike King from Search Star provided training on Google Tag Manager (GTM) product which was of a very high quality and also provided consultancy that allowed us to plan a move from our legacy method of site metrics to GTM" Michael Chang - Ecommerce Manager at Merlin Entertainments.
What Will You Get From This Course
Get hands-on training with Google Tag Manager to see how it works
Learn how build an effective tag management strategy
How to audit your website, app and tags so you can align them with your business needs
Identify the key pieces of data you need to optimise your campaigns and how to collect them
Importantly you’ll be able to manage your website and mobile tags in one place
On This Course We Cover
How Google Tag Manager works
Tags, rules and variables explained
How to setup Google Analytics tags in GTM
Tracking visits, events & social
Tracking cross domain & e-commerce
Tracking clicks and form submits
Using the Google Tag Manager Data Layer
Floodlight integration with Google Tag Manager
AdWords tags and implementation
Building custom HTML tags for bespoke tracking
Debugging, previewing and publishing
Version control and pushing live
Reviewing and using the data
We designed this workshop from years of experience doing the job. You will gain lots of practical experience during the day and will be able to put your skills straight to the job.
Our facilities are modern and comfortable with the latest technology to ensure the best learning experience. We have huge presentation screens, comfy seating , air con and a relaxed atmosphere.
Eating and drinking the right things can help you learn. So we offer complimentary food and drink all day. We pick great food from local people in our area. Also, if cake helps you learn, we have plenty of that too.
Michael King is an experienced trainer and practitioner. He has worked for agencies on real client accounts for many years. His hand on, practical approach to training gives delegates the experience they need to learn fast.
9:00 - Meet and greet, coffee, pastry
9:30 - Session One
11:00 - Break
11:30 - Session Two - fruit & cookies
13:00 - Lunch - Vegetarian, vegan, gluten free, let us know what you need.
14:00 - Session Three
14:30 - Break
15:00 - Session Four - more fruit & cookies
16:30 - Round up and open discussion
Find out more about Known Digitals google AdWords training and Digital Marketing services here.
What should I bring to the event?
Please bring a WiFi enabled laptop.
Ensure you have access to any of your Google Services like AdWords or Google Analytics.
We tend to use Chrome, Firefox and Safari in the workshop. IE just makes trouble.
Can I contact the organizer with any questions?
Yeah of course.
Tweet us: @GetFoundBeKnown
Or call us on +1 (778) 228 3431
Is my registration/ticket transferrable?
Yeah absolutley. If you need to move it to another day we will need 5 days notice. If you want to transfer it to someone else just let us know what happening.
Can I update my registration information?
No problemo, just drop us an email.
Do I have to bring my printed ticket to the event?
Not at all. We will contact you after you register to confirm all the details and to get some info on what you need from the workshop
What is the refund policy?
Refunds are absolutley fine, we will need 5 days notice. We need to give the venue notice if we need to cancel.
The name on the registration/ticket doesn't match the attendee. Is that okay?
Yeah of course, just keep in contact with us and let us know whats going on.