Choosing Green Building Products – the SMaRT Building Product Certification System
Jim Lord - Founding Principal, Ecovert
How green are your building products? How do you differentiate between truly green materials and greenwash? Companies like Milliken, Forbo, Eaton, Phillips are using the SMaRT rating system to differentiate their products and in 2010 the CaGBC approved the use of SMaRT products for an innovation credit.
The Sustainable Materials and Rating Technology (SMaRT) System for Building Products (initiated by the non-profit Institute for Market Transformation to Sustainability) is a set of performance standards for certifying the operations and maintenance of building products of all kinds. The intent is to promote healthy, durable, high performance products that benefit their indoor environment and are made using ecologically sound practices.
SMaRT evaluates environmental performance from a whole product perspective over a product’s life cycle, providing a definitive standard for what constitutes a green product in design, manufacture, and operation.
Jim Lord BBA, FCIP, LEED AP, SMaRT AP
Jim is one of the founding principal at Ecovert, a green building and business consultancy. As Canada’s first SMaRT accredited professional, Jim brings a fluent understanding of corporate social responsibility, implementable sustainability tools for facility managers and 20 years of real estate experience as a Tenant and Landlord.
Jim is an advocate for personalized sustainability management tools which engage and educate both stakeholders and building occupants. Jim is well versed in the development of corporate social responsibility plans, carbon emission calculations and green technologies such as LED lights.
Jim’s expertise and leadership in sustainability is recognized within the real estate industry. Jim is a member of CaGBC, BILD GTA, and the executive committee of Market Transformation to Sustainability (MTS) a non-profit based in Washington that is committed to accelerating the global transformation to sustainability. Jim is a frequent speaker on sustainability at events such as the Green Real Estate Conference, Real Leasing Conference, Rotary, and The Green Building Festival