Free

Talk Data to Me: Panel Discussion with Adobe and TELUS @ Bitmaker GA

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Location

Bitmaker General Assembly

220 King Street West

3rd Floor

Toronto, ON M5H 1K4

Canada

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Event description

Description

"Given a dollar to invest in the company and the choice to use it for marketing, product or data science, we’d almost always choose data science.” - Katrina Lake, Stitch Fix's CEO in HBR (May-June 2018)

Data is everywhere. As data science becomes a more readily defined field, it increasingly affects how we run our businesses, and how we live as individuals. Understanding the ways you can leverage data in your personal and professional life can help you find key insights, make smarter decisions, and elevate your career.

At this event, we'll provide a platform for data science professionals from Adobe and TELUS Digital to discuss the creative ways data can be used to solve problems and tell stories. Our expert panel will share how they've use data-driven decision making to succeed in their roles, as well as discuss the impact of the powerful tools available to their industries.


Agenda:

6:30PM - 6:45PM: Sign-in & Networking

6:45PM - Ahmed Elemam, Digital Transformation Leader at Adobe: "How companies are investing in data: big data optimization programs in large organizations"

7:15PM - Fernando Alfaro, Senior Digital Analyst at TELUS Digital: “Data over opinion”: How TELUS’ web analytics evolved to A/B testing, personalization and machine learning and automation"

7:45PM - Q&A with Ahmed, Fernando and Dinesh Mahtani (Director of Insights, TELUS)



Ahmed Elemam, Digital Transformation Leader at Adobe

Ahmed Elemam is a digital transformation leader with Adobe. A self-described "data-holic digital”, Ahmed works with clients on Adobe Marketing Cloud implementations, digital strategy and business analytics. He’s helped build world-class digital experiences for Best Buy, WestJet, Mark's (Canadian Tire), Johnson Insurance, Best Western, JWT & Air Canada and TELUS. Ahmed has been featured in the Globe Magazine for his role in reviving Air Canada's top route, Rapidair. He’s also presented at conferences including Adobe Summit, CMO Exchange (San Diego) and ITB (Berlin).


Fernando Alfaro, Senior Digital Analyst at TELUS Digital

With over 14 years of experience in marketing, development and data roles, Fernando has built a tool kit of technical and business skills to effectively manage and respond to the challenges and opportunities that data presents organizations. In his most recent role, Fernando has been the business data steward for Telus Digital and it’s 8million customers. He is the digital lead for the ‘big data’ project, while managing tools like Adobe Marketing Cloud and DOMO. He has a keen eye on how data policies and processes work across a big organization like TELUS, specifically ensuring data governance and security is properly managed.



Spots are limited. Must RSVP to attend.


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Accessibility Info:

Entrance is off King Street West, and has a short flight of stairs with railings on each side. Doors are not motorized/automatic.

The building has an elevator with a 34-inch wide doorway. The doorways to each floor are 35 inches wide.

Washrooms are available on each floor, with facilities on the 3rd floor designated gender-neutral. There are two narrow stalls in each floor's left-most washrooms, and one stall and urinal in the each of the right-most washrooms.

Our classroom tables on the third floor are readily moveable, whereas the table arrangement on the second floor is more fixed.

Please let us know how we can accommodate you within the confines of our space.



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Date and Time

Location

Bitmaker General Assembly

220 King Street West

3rd Floor

Toronto, ON M5H 1K4

Canada

View Map

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